Armis unveils flexible global partner scheme for Centrix

Armis has launched a new global partner scheme that removes traditional tiering and introduces three routes for partners to sell, deliver services and build joint solutions around the company's cyber exposure management platform.

The company said the Armis Select Partner Programme expands how partners work with Armis and how they take Armis Centrix, its cyber exposure management platform, to customers. Armis said the programme offers partners a choice of engagement models rather than fixed levels with prescribed requirements.

Armis positions the change as part of a partner-led approach to growth. The company said partners can choose to participate in one route or across multiple routes, depending on their business plans.

Three routes

Armis described the three routes as selling, delivering services and building joint solutions. The company said each route includes structured engagements. It also said the programme includes resources, incentives and support tied to specific actions.

Armis said the partner programme gives partners clearer ways to engage with the company. It also said it provides transparent benefits and incentives based on participation across the routes.

"Global enterprises don't just need tools; they need a unified ecosystem of trusted partners to navigate an increasingly volatile threat landscape," said Alex Mosher, President and CRO, Armis.

Mosher says, "At Armis, our partners are the primary engine of our growth and the cornerstone of our global strategy. By evolving our partner program, we are doubling down on this collaborative foundation to accelerate our reach and deepen our impact. Together, we are empowering customers to move from reactive defence to proactive cyber exposure management - securing the critical infrastructure society depends on while helping our partners and customers alike realise their full business potential."

Armis Centrix sits at the centre of the programme. Armis describes the product as a cyber exposure management platform. The company said joint customers can streamline security operations. It also said customers can strengthen defences through a more proactive approach.

Programmeme design

Armis said the programme moves away from rigid tiers and complex requirements. It said partners can define their participation and engagement without fixed barriers.

"We have completely redesigned our partner program to reduce complexity and focus on what truly matters: equipping security teams with the tools they need to protect their most critical assets," said Patrick McCue, Senior Vice President of Global Partners, Armis.

"With no fixed tiers or barriers, partners can define success on their own terms, unlock incentives through deeper engagement, and access benefits that drive mutual success. We are fully dedicated to being a partner-first organisation, with our partners at the centre of every customer engagement and growth opportunity," said McCue.

Partner responses

Several partners offered statements on the new programme, with a focus on simplicity, differentiation and the ability to align services and solutions.

"In a rapidly expanding cybersecurity landscape, the biggest challenge partners face is differentiating value. The new Armis Select Partner Programme directly helps overcome this by giving us the flexibility to align our deep expertise in professional services with their solutions. Ultimately, this enables us to deliver more tailored, outcome-driven solutions to our joint customers," said Mark Thornberry.

"Designing partner programs that are simple to consume while still offering meaningful specialisation for different market segments is incredibly difficult. Armis has struck that balance well. Their new partner program aligns channel incentives with internal seller motivations, ensuring partners are truly embedded in the motion. Partner programs must evolve alongside the business, and Armis' new program is a strong example," said Ryan Morris.

"Carahsoft and our reseller partners are pleased to work with Armis. Its platform addresses the unique needs of Public Sector organisations, including comprehensive visibility and control of all connected assets. The new Armis Select Partner Programme's emphasis on choice and transparent benefits simplifies how we engage and empower our reseller ecosystem to expand at their own pace," said Brian O'Donnell.

"The Armis Select Partner Programme aligns with Orange CyberDefence Nordics's commitment to building a safer digital society by helping businesses protect their entire attack surface. The program removes traditional barriers to collaboration, allowing us to scale more effectively and ensure our joint customers remain secure in an increasingly connected world," said Marie Waller.

Market positioning

Armis also cited recent analyst recognition as part of its wider market profile. The company said it was named a Leader in The Forrester Wave: IoT Security Solutions, Q3 2025. It also said it was named a Leader in The Forrester Wave: Unified Vulnerability Management Solutions, Q3 2025. Armis also referenced inclusion in the Gartner Magic Quadrant for CPS Protection Platforms.

The company said it expects the partner programme structure to shape how it works with its ecosystem across different markets and use cases, with partners choosing the routes that match how they sell, deliver and co-develop around Armis Centrix.