Optimistic forecasts have become apparent from SME resellers specialising in security, expecting a brighter year ahead after enduring a challenging 12-month period. These resellers are well-positioned to offer pivotal services to companies that are looking to protect their networks and data.

ALSO Cloud UK, a prominent voice in the sector, points towards the Channel, an environment that small and medium-sized enterprises (SMEs) can utilise in the face of increasing security threats. The company suggests SME resellers maintain an optimistic outlook for the future, predicting a more profitable year ahead compared to the hurdles faced in the previous year.

Rising cyber threats have underlined the need for steadfast and reliable solutions. In this landscape, security-focused SME resellers are prepared to deliver vital services. They aim to support various businesses in their quest to safeguard their networks and data, thereby staving off potential cyber incidents.

Mark Appleton, Chief Customer Officer at ALSO Cloud UK, opined that a significant number of businesses are stress-testing their security solutions. They are doing so to ensure their armour against cyber threats is intact and to potentially enhance their profit margins. He said, "SMEs need to ensure that they are well-prepared to meet the increasing demand in the market; the priority should be focused on investing in the right security solutions that can protect their business from potential cyber threats. This can include implementing firewalls, antivirus software, and other security measures to safeguard their systems and data."

Appleton believes that by investing in suitable security solutions, SMEs can gain a distinct edge over their competitors. He said, "By investing in the right security solutions and delivering top-notch customer service, SMEs can differentiate themselves from their competitors and build a solid reputation in the market. This will help them retain and attract new customers, leading to increased revenue and business growth."

Appleton concluded that SMEs are confronted with complex security challenges that call for a nuanced approach to risk mitigation. He advised SMEs to take a proactive stance on security measures to protect their assets and stakeholders. "SMEs should take a proactive approach towards security measures to safeguard their assets and stakeholders. The most common cyber-attacks that SMEs face include phishing attacks, ransomware, data breaches, and malware infections."

Hence, he underscored that SMEs must roll out robust security measures and stay updated on the latest cybersecurity practices: "These attacks can lead to financial losses, damage to reputation, and disruption of business operations. Therefore, SMEs must implement strong security measures and update themselves on the latest cybersecurity practices. The Channel can also be vital in protecting SMEs from security threats."

ALSO is an expert technology provider for the ICT industry, currently active in 30 countries in Europe and in a total of 144 countries worldwide via PaaS partners. The ALSO ecosystem comprises a total potential of around 120,000 resellers, to whom it offers hardware, software and IT services from more than 700 vendors in over 1,500 product categories.