Advertising Technologies (Adtech) stories

BackLite UK opens Knightsbridge screens in Piccadilly Underpass, targeting luxury brands with more than 3 million fortnightly impacts across central London.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

Apple rolls out unified business hub in 200 markets as signs mount that local ads in Maps will debut across North America this summer.

HuffPost UK deploys Taboola's DeeperDive AI answer engine to keep readers on site, while opening new ad opportunities for publishers.

Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.

DangleAds elevates Nidhi Dua Dhingra to Chief Business Officer as the ad-tech firm targets overseas growth and deeper bets on AI and connected TV.

World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.

System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

LoopMe unveils Chartboost Direct to help app publishers tap brand ad spend as AI usage reshapes search, web traffic and mobile gaming habits.

Taboola's AI question-and-answer tool expands beyond the UK as publisher adoption grows, with the firm touting higher engagement and ad returns.

Nexxen expands AI tools for media buyers with pre-launch checks, live optimisation and diagnostics, while keeping campaign decisions in traders' hands.

Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.

Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.

Anaxi Labs and Carnegie Mellon probe how AI agents and datasets should be priced as generative tools reshape search, advertising and subscriptions.

OpenAI secures USD $122 billion in funding as Amazon, Nvidia and SoftBank back a rapid expansion in compute, enterprise tools and product plans.

Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.

NinjaTrader turns to Adclear's AI to speed compliance checks on marketing across the US and Europe as financial promotion rules tighten.