Affiliate Marketing stories
AppDirect buys PartnerStack to expand B2B sales platform
4 days ago
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saas
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martech
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commerce systems
AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
Levanta acquires Perch+ to expand Amazon marketplace
Last week
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martech
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commerce systems
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e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
Adclear partners NinjaTrader on AI compliance checks
This month
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saas
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crypto
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fintech
NinjaTrader turns to Adclear's AI to speed compliance checks on marketing across the US and Europe as financial promotion rules tighten.
OpenAI adds shopping tools to ChatGPT with visual discovery
Last month
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martech
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personalisation
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cdp
OpenAI is turning ChatGPT into a visual shopping hub, adding side‑by‑side comparisons and richer merchant data for in-chat product discovery.
THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Last month
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partner programmes
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e-commerce
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marketing
THG Commerce teams with Beauty of Joseon for UK TikTok Shop debut, with affiliate creators driving 68% of early revenue and boosting Korean skincare reach.
OpenAI drops ChatGPT checkout to pursue agent vision
Last month
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martech
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commerce systems
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supply chain
OpenAI abandons in-chat checkout for ChatGPT, pivoting to web‑navigating shopping agents and referral-led partnerships with retailers.
saas.group tops USD $100m ARR as AI drives next phase
Last month
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saas
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martech
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erp
saas.group surpasses USD $100m ARR as it doubles down on AI-led upgrades and fresh acquisitions across its 25-plus software brands.
Seven influencers sentenced over illegal FX promos
Last month
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risk & compliance
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marketing
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instagram
Seven influencers with 4.5m Instagram followers were sentenced for pushing an illegal FX scheme in a case the FCA says should warn others.
Awin unveils tools to speed affiliate campaign setup
Thu, 26th Feb 2026
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rpa
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e-commerce
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marketing
Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.
Telna unveils USD $100m fund for travel eSIM growth
Thu, 5th Feb 2026
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uc
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digital transformation
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iaas
Telna launches a USD $100m fund to back travel eSIM apps, MVNOs and Super Apps, aiming to speed global growth in digital roaming services.
Global router hijack uses rogue DNS to monetise web
Wed, 4th Feb 2026
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firewalls
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network security
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iot security
Hackers are hijacking ageing home routers worldwide, covertly rewiring DNS to quietly cash in on everyday web browsing traffic.
Xero revamps developer tools & unveils new API fees
Tue, 27th Jan 2026
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fintech
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cx
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martech
Xero overhauls developer portal and readies new API fees tied to connection counts and data egress, as it tightens recertification rules.
Rakuten drops Honey extension amid affiliate fraud row
Wed, 21st Jan 2026
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martech
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payment technologies
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e-commerce
PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.
Genie Goals' Life Goals book spotlights eCommerce AI
Mon, 12th Jan 2026
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cx
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martech
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omnichannel
Genie Goals' latest Life Goals book showcases 75 eCommerce campaigns, spotlighting AI-driven innovation from global and challenger brands.
Awin recovers over USD $250 million in lost affiliate revenue
Fri, 5th Dec 2025
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martech
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marketing
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adtech
Awin's Conversion Protection Initiative has helped brands recover over USD $250 million in lost affiliate revenue, boosting conversion rates and sales significantly.
UK brands ramp up influencer budgets with focus on micro-creators
Thu, 4th Dec 2025
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ai
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youtube
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marketing
UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.
IDHL acquires Vervaunt with GBP £1.5 million AI investment plan
Mon, 1st Dec 2025
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martech
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commerce systems
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physical security
IDHL has acquired Vervaunt, adding over 70 experts and investing GBP £1.5 million in AI to boost eCommerce and digital marketing capabilities.
Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters
Fri, 21st Nov 2025
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marketing
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cmo
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opinion
Affiliate fraud is draining advertisers' budgets by hijacking attribution, risking $71 billion in losses by 2025 and undermining trust in affiliate marketing.
Adobe data shows USD $88.7 billion spend & AI boost in October
Tue, 11th Nov 2025
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data analytics
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martech
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bnpl
Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.
Affiliate marketing budgets surge as brands seek cost efficiency
Thu, 6th Nov 2025
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ai
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social media
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creators
Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.