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Content Creation Stories

UK Stories

Content Creation stories

SuperAwesome launches Creator Aware wellbeing framework
Social Media

SuperAwesome launches Creator Aware wellbeing framework

Young creators working with SuperAwesome will gain mental health support, while brands get tighter safeguards for child audiences.

By Sofiah Nichole Salivio • 5 min read • Last week
ZYMIX uses Henley event to pitch social app to Gen Z
Social Media

ZYMIX uses Henley event to pitch social app to Gen Z

Its small survey suggests heavy social media use is leaving many Gen Z users feeling less connected offline, sharpening pressure on platforms.

By Sean Mitchell • 4 min read • Last week
Ecommpay launches podcast on payment issues for merchants
Data Analytics

Ecommpay launches podcast on payment issues for merchants

Merchants will hear practical advice on approvals, AI and expansion as Ecommpay tries to simplify a crowded payments market.

By Sofiah Nichole Salivio • 4 min read • Last week
UK social media ban forces youth influencer rethink
YouTube

UK social media ban forces youth influencer rethink

Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.

By Sofiah Nichole Salivio • 5 min read • Last week
Techreach launches UK consultancy for MSP founders
Customer Relationship Management

Techreach launches UK consultancy for MSP founders

MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.

By Sofiah Nichole Salivio • 4 min read • Last week
UK marketers miss cultural moments, Optimizely finds
Customer Experience

UK marketers miss cultural moments, Optimizely finds

More than half of UK consumers are likelier to engage when brands react to live events, but internal bottlenecks are slowing marketers down.

By Sofiah Nichole Salivio • 4 min read • Last week

Global Stories

Content Creation stories

Meta launches Muse Image in Meta AI for chats & apps
Data Protection

Meta launches Muse Image in Meta AI for chats & apps

The rollout puts image generation inside Meta's most-used apps, as the company broadens its AI tools for chats, stories and advertising.

By Joseph Gabriel Lagonsin • 3 min read • 2 days ago
Fastly joins DIMPACT coalition to track digital emissions
Network Infrastructure

Fastly joins DIMPACT coalition to track digital emissions

The move could improve carbon accounting for streaming and publishing firms as emissions from content delivery become harder to ignore.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Midea signs five-year sleeve deal with FC Barcelona
Smart Home

Midea signs five-year sleeve deal with FC Barcelona

The sleeve sponsorship gives Midea repeated exposure to Barcelona's vast global audience as it targets stronger brand recognition in Australia and New Zealand.

By Sofiah Nichole Salivio • 4 min read • Last week
Dentsu UK&I links Meta creator APIs to planning tool
Marketing Technologies

Dentsu UK&I links Meta creator APIs to planning tool

Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.

By Mark Tarre • 4 min read • Last week
Logitech G named partner for Call of Duty: Modern Warfare 4
Gaming

Logitech G named partner for Call of Duty: Modern Warfare 4

Players will get branded in-game items and creator tools as Logitech G deepens its reach inside one of gaming's biggest shooter launches.

By Sofiah Nichole Salivio • 4 min read • Last week
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Software-as-a-Service

Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear

Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.

By Jake MacAndrew • 3 min read • Last week
AI is redefining what your PC can do
Gaming

AI is redefining what your PC can do

Local processing is letting users keep sensitive data offline while speeding up everyday tasks, creative work and gaming on new AI PCs.

By Alexey Navolokin • 4 min read • Last week
Apple Creator Studio gets AI editing & Pixelmator links
Generative AI

Apple Creator Studio gets AI editing & Pixelmator links

Users can now edit images and clips more directly inside Apple's apps, as the latest update adds AI tools and tighter Pixelmator links.

By Sean Mitchell • 4 min read • This month

Stories from Other Regions

Content Creation stories

Gemini app use in Southeast Asia more than doubles
Digital Transformation

Gemini app use in Southeast Asia more than doubles

Local language support and mobile-first use have helped drive Gemini adoption across a region where younger users are setting the pace.

By Sean Mitchell • 4 min read • 2 days ago
AAMS launches Asia Admarcom Alliance across six markets
Marketing Technologies

AAMS launches Asia Admarcom Alliance across six markets

The pact is meant to ease fragmentation as marketers across Southeast Asia face common pressures from AI, content, data and skills gaps.

By Sean Mitchell • 4 min read • Last week
Creators spread affiliate traffic across multiple shops
eCommerce

Creators spread affiliate traffic across multiple shops

Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.

By Sofiah Nichole Salivio • 4 min read • Last week