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Customer Centricity stories

SAP finds UK brands overestimate customer experience
Customer Relationship Management

SAP finds UK brands overestimate customer experience

SAP warns UK brands drastically overrate their customer experience as consumers report disjointed, impersonal service despite AI investment.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Mar 2026

Global Stories

Customer Centricity stories

Nasuni wins sixth NorthFace award, tops G2 reports
Software-as-a-Service

Nasuni wins sixth NorthFace award, tops G2 reports

Audited feedback has lifted Nasuni's customer-service standing, with a 98% CSAT score and top G2 placements across 15 categories.

By Sofiah Nichole Salivio • 4 min read • This month
Tredence appoints Shashank Samant as independent director
Data Analytics

Tredence appoints Shashank Samant as independent director

Growth across Europe and the Middle East is increasing pressure on Tredence to turn AI trials into larger enterprise contracts.

By Sean Mitchell • 4 min read • Last month
AskNicely launches AI agents for customer insights
Digital Transformation

AskNicely launches AI agents for customer insights

Frontline teams at multi-location service businesses could cut dashboard churn as AskNicely's new tools automate insights and routine review replies.

By Sofiah Nichole Salivio • 4 min read • Last month
Glean & Gainsight integrate customer signals into AI
Software-as-a-Service

Glean & Gainsight integrate customer signals into AI

Customer-facing teams can now see health, risk and sentiment signals in one place as the integration goes generally available inside Glean.

By Joseph Gabriel Lagonsin • 4 min read • Sat, 9th May 2026
'Self-learning' AI big boon for Qualtrics' CX
Unified Communications

'Self-learning' AI big boon for Qualtrics' CX

Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.

By David Shilovsky • 5 min read • Thu, 30th Apr 2026
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
Ideally raises AUD $13.4m to expand US market research
Software-as-a-Service

Ideally raises AUD $13.4m to expand US market research

The funding will help speed the market research company’s US expansion after revenue there rose 350% and more brands signed up.

By Karen Joy Bacudo • 4 min read • Tue, 21st Apr 2026
Yaspa names Cameron Flood Head of Product for UK Europe
Fintech

Yaspa names Cameron Flood Head of Product for UK Europe

Yaspa hires former Shieldpay executive Cameron Flood as Head of Product for UK and Europe to drive expansion in payments and data services.

By Mark Tarre • 3 min read • Fri, 20th Mar 2026
Lancom names Aimee Lin Chief Technology Officer for growth
Virtualisation

Lancom names Aimee Lin Chief Technology Officer for growth

Lancom Technology has appointed Aimee Lin as its first Chief Technology Officer to steer cloud, AI and security strategy across three markets.

By Mark Tarre • 4 min read • Mon, 9th Mar 2026
Customer success is not support, it is stewardship
Digital Transformation

Customer success is not support, it is stewardship

Customer success must evolve from reactive support to strategic stewardship, aligning stakeholders so tech investments deliver lasting value.

By Nidhi Suresh • 3 min read • Fri, 6th Mar 2026
Amperity hires Bridget Perry as Chief Marketing Officer
Data Protection

Amperity hires Bridget Perry as Chief Marketing Officer

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026
In the age of AI, human diversity is the defining advantage
Digital Transformation

In the age of AI, human diversity is the defining advantage

In the AI era, the real edge is not speed or tools but diverse human judgment, shaping fairer, sharper and more resilient decisions.

By Samantha Bala • 3 min read • Thu, 5th Mar 2026
Humanising technology: Why empathy is one of tech's most important leadership skills
Digital Transformation

Humanising technology: Why empathy is one of tech's most important leadership skills

As innovation accelerates, tech leaders say empathy and human insight now rival engineering prowess in driving meaningful impact.

By Sara Perez • 5 min read • Wed, 4th Mar 2026

Stories from Other Regions

Customer Centricity stories

Why 'admin parties' should serve as a warning to marketers
Digital Transformation

Why 'admin parties' should serve as a warning to marketers

Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.

By Sam Richardson • 4 min read • Last month
From listening to leading: Why the best customer strategies close the loop
Customer Experience

From listening to leading: Why the best customer strategies close the loop

In a world of inbox overload, winning customer strategies turn feedback into visible action, proving listening must lead to trust.

By Maureen Plowman • 5 min read • Fri, 6th Mar 2026
What it really takes to step into commercial leadership
Data Analytics

What it really takes to step into commercial leadership

Women eyeing commercial leadership in mobility need vision, data, resilience and courage to thrive and drive lasting change at the top.

By Laura Harewood • 5 min read • Thu, 5th Mar 2026