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Customer data Stories - Page 2

UK Stories

Customer data stories

Why smarter payments data is becoming the iGaming CFO's best friend
Gaming

Why smarter payments data is becoming the iGaming CFO's best friend

Real-time financial data could help operators curb churn, sharpen affordability checks and lift margins as acquisition costs climb.

By Chris Lowe • 4 min read • This month
Merkle expands ASDA partnership for George digital growth
Customer Relationship Management

Merkle expands ASDA partnership for George digital growth

ASDA is betting on George's online sales growth as Merkle takes a broader role in a five-year plan to improve the brand's digital offer.

By Sean Mitchell • 3 min read • This month
UK merchants want point-of-sale tech beyond payments
Software-as-a-Service

UK merchants want point-of-sale tech beyond payments

Merchants are prioritising stock, data and software links over card acceptance as point-of-sale systems become part of daily operations.

By Mark Tarre • 4 min read • This month

Global Stories

Customer data stories

Max Factory doubles customer base with Vonage messaging
Digital Transformation

Max Factory doubles customer base with Vonage messaging

Paper flyers gave way to targeted WhatsApp, RCS and SMS campaigns, helping the Italian retailer lift its active customer base by 100% in a year.

By Sofiah Nichole Salivio • 3 min read • Last week
Talkdesk launches branch tool for banks & credit unions
Fintech

Talkdesk launches branch tool for banks & credit unions

Banks could use the new tool to give branch staff a fuller customer history, reducing repeated questions and improving advice on complex issues.

By Karen Joy Bacudo • 3 min read • Last week
Modern data teams: key roles, structures and data quality
Digital Transformation

Modern data teams: key roles, structures and data quality

Poor data quality is still holding back AI and reporting, even as businesses add specialist roles and restructure their data teams.

By Shivani • 6 min read • Last week
Why AI fails without a strong data foundation and how to get it right
Customer Relationship Management

Why AI fails without a strong data foundation and how to get it right

Only 7% of organisations say their data is ready for AI, risking weaker personalisation and costlier technology investments.

By Emma Sahota • 5 min read • Last week
How social advertising is becoming a source of customer intelligence
Data Protection

How social advertising is becoming a source of customer intelligence

Real-time audience data from Facebook and Instagram is helping firms spot changing preferences and steer marketing, service and product decisions.

By Mark Tarre • 5 min read • This month
Why You Need Phone Validation in Your Customer Data Toolkit
Customer Relationship Management

Why You Need Phone Validation in Your Customer Data Toolkit

Invalid customer phone numbers can drive up costs, disrupt messages and weaken fraud checks across marketing and support systems.

By Bobby Joseph • 6 min read • This month
Ceva cyber attack spreads across supply chain firms
Digital Transformation

Ceva cyber attack spreads across supply chain firms

Disruption has spread beyond Ceva as retailers and brands report delayed shipments and possible exposure of customers' personal data.

By Mark Tarre • 5 min read • This month
South East Asia & India launch loyalty industry body
Customer Relationship Management

South East Asia & India launch loyalty industry body

The new body seeks to help brands retain customers as Asia-Pacific loyalty spending is forecast to reach USD $141.8 billion by 2030.

By Karen Joy Bacudo • 4 min read • This month
me&u launches reservations platform with Aria partnership
Software-as-a-Service

me&u launches reservations platform with Aria partnership

The launch could help venues cut supplier sprawl and recognise returning diners across bookings, orders and events in one system.

By Mark Tarre • 5 min read • This month
Decile launches AI assistant eCommerce analytics MCP
Software-as-a-Service

Decile launches AI assistant eCommerce analytics MCP

Marketers can now query customer data and build audience segments inside AI chats, cutting out separate dashboards and campaign tools.

By Joseph Gabriel Lagonsin • 4 min read • This month
Customer data integration: A data quality checklist
Data Protection

Customer data integration: A data quality checklist

Poor data quality can make integrated customer records unreliable, driving wasted spend, compliance risk and manual correction work.

By Shivani Pimpili • 6 min read • This month

Stories from Other Regions

Customer data stories

Coinbase adds AI agent & USDT payments for merchants
Fintech

Coinbase adds AI agent & USDT payments for merchants

Merchants can now take automated purchases and USDT, as Coinbase widens its business payments tools to more than 5,000 companies.

By Karen Joy Bacudo • 3 min read • This month
nCino launches Mortgage MCP for lenders' AI agents
Software-as-a-Service

nCino launches Mortgage MCP for lenders' AI agents

Mortgage lenders could cut routine admin time as nCino's new tool lets AI agents act within existing permissions and audit logs.

By Karen Joy Bacudo • 4 min read • This month
New Zealand lenders adopt AI amid data readiness gap
Data Protection

New Zealand lenders adopt AI amid data readiness gap

Most lenders still lack the data quality and governance needed to trust AI, even as 76% use it for credit and fraud decisions.

By Sean Mitchell • 4 min read • This month