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Customer data Stories - Page 28

UK Stories

Customer data stories

UK brands risk loyalty loss as personalisation gap widens
Customer Experience

UK brands risk loyalty loss as personalisation gap widens

Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Thu, 26th Jun 2025
Sagacity offers UK consumer data via Databricks for AI use
Data Protection

Sagacity offers UK consumer data via Databricks for AI use

Sagacity has partnered with Databricks to offer instant access to the UK's largest permissioned consumer datasets for AI and personalisation projects.

By Kaleah Salmon • 4 min read • Fri, 20th Jun 2025

Global Stories

Customer data stories

Brands boost social commerce spend despite western slow uptake
Marketing Technologies

Brands boost social commerce spend despite western slow uptake

Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.

By Shannon Williams • 3 min read • Fri, 11th Jul 2025
Carsales mediahouse uses AI to boost targeting & buyer insights
Marketing Technologies

Carsales mediahouse uses AI to boost targeting & buyer insights

Carsales mediahouse employs Adobe's AI to sharpen audience targeting, boosting buyer intent identification by 20% and engagement by 23% in Australia's car market.

By Sean Mitchell • 3 min read • Tue, 8th Jul 2025
Amperity named leader in IDC MarketScape 2025 for retail CDPs
Data Analytics

Amperity named leader in IDC MarketScape 2025 for retail CDPs

Amperity has been named a leader in the IDC MarketScape 2025 for retail customer data platforms, praised for AI-driven tools and data unification.

By Melvin Hipolito • 4 min read • Fri, 4th Jul 2025
Qantas latest in string of cyber attacks on the aviation sector globally
Multi-factor authentication

Qantas latest in string of cyber attacks on the aviation sector globally

A significant cyber-attack on Qantas exposed personal data, highlighting a rising wave of airline breaches by the financially motivated hacker group Scattered Spider.

By Sean Mitchell • 3 min read • Wed, 2nd Jul 2025
The end of standalone CDPs?
Enterprise Content Management

The end of standalone CDPs?

Recent mergers in MarTech signal the end of standalone CDPs, as companies focus on unified customer data platforms for seamless experiences.

By Robin Grochol • 3 min read • Mon, 23rd Jun 2025

Stories from Other Regions

Customer data stories

Experian & Stryd boost broker insights with open banking data
Fintech

Experian & Stryd boost broker insights with open banking data

Experian and Stryd have teamed up to offer Australian mortgage brokers enhanced client insights using open banking data and product pricing.

By Kaleah Salmon • 3 min read • Fri, 11th Jul 2025
Fraud, friction, and the future: Prioritising trust in a high-stakes market
Data Protection

Fraud, friction, and the future: Prioritising trust in a high-stakes market

A major Australian financial institution lost A$23m from unauthorised transactions, prompting a nationwide push to prioritise trust and fraud prevention in 2024.

By Ljubiša Velikić • 5 min read • Thu, 10th Jul 2025
One Click Group adopts ConnectID for faster, safer ID checks
Fintech

One Click Group adopts ConnectID for faster, safer ID checks

One Click Group has integrated ConnectID to enable faster, safer identity checks, streamlining tax and financial services verification across Australia.

By Melvin Hipolito • 4 min read • Thu, 3rd Jul 2025
Qantas cyberattack raises concerns for 6 million customers
Unified Communications

Qantas cyberattack raises concerns for 6 million customers

Qantas has revealed a cyberattack may have exposed personal data of up to 6 million customers, raising serious security concerns during peak travel.

By Catherine Knowles • 4 min read • Thu, 3rd Jul 2025
Fresh expert analysis reveals deeper concerns after Qantas cyber attack
Software-as-a-Service

Fresh expert analysis reveals deeper concerns after Qantas cyber attack

A cyber attack on Qantas highlights the rising threat from sophisticated hackers targeting top Australian brands and their data security.

By Melania Watson • 3 min read • Wed, 2nd Jul 2025
Qantas breach sparks calls for stricter data security laws
Data Protection

Qantas breach sparks calls for stricter data security laws

Qantas has suffered a major data breach via a third-party platform, igniting demands for tougher data security laws in Australia.

By Melania Watson • 3 min read • Wed, 2nd Jul 2025
What the Qantas breach is teaching us about crisis management
Unified Communications

What the Qantas breach is teaching us about crisis management

Qantas confirms data breach affecting six million customers, raising concerns over cybersecurity in aviation and prompting urgent crisis response measures.

By Sean Mitchell • 4 min read • Wed, 2nd Jul 2025
Australian brands at serious risk of being crushed by global eCommerce giants, expert warns
Marketing Technologies

Australian brands at serious risk of being crushed by global eCommerce giants, expert warns

Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.

By Teresa Sperti • 6 min read • Wed, 2nd Jul 2025
Australian survey reveals risky passwords & distrust of AI
Phishing

Australian survey reveals risky passwords & distrust of AI

A survey of 1,000 Australians reveals risky password reuse and widespread distrust of AI agents in digital experiences, raising cyber security concerns.

By Melvin Hipolito • 4 min read • Thu, 26th Jun 2025
What CISOs wish PR teams knew
Data Protection

What CISOs wish PR teams knew

CISOs urge PR teams to prioritise accuracy over speed in breach communications and to understand cybersecurity basics for better crisis cooperation.

By Christopher Zahn • 4 min read • Mon, 23rd Jun 2025