SecurityBrief UK - Technology news for CISOs & cybersecurity decision-makers
United Kingdom

Customer Journey Stories

UK Stories

Customer Journey stories

Billy Grace taps ex-Google sales head for UK launch
Data Privacy

Billy Grace taps ex-Google sales head for UK launch

Britain's mid-sized agencies and eCommerce brands are being targeted as Billy Grace enters the market amid tougher ad measurement and privacy rules.

By Sean Mitchell • 4 min read • Last week

Global Stories

Customer Journey stories

Expedia moves ad business under chief marketing officer
Expedia

Expedia moves ad business under chief marketing officer

Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.

By Sofiah Nichole Salivio • 3 min read • Yesterday
US tops global eSIM readiness index as UK ranks high
Network Infrastructure

US tops global eSIM readiness index as UK ranks high

US market readiness, simpler activation and open rules have propelled it to the top of a 50-market eSIM ranking for 2026.

By Sofiah Nichole Salivio • 3 min read • Last week
Infobip study finds CX investment gap in global brands
Data Protection

Infobip study finds CX investment gap in global brands

Many global brands are failing to match CX spending with the systems needed for AI-led customer journeys, according to new research.

By Sean Mitchell • 4 min read • Last week
Australia & New Zealand brands lead APAC in agentic AI
Digital Transformation

Australia & New Zealand brands lead APAC in agentic AI

But data quality and integration are slowing deployment, as most brands in Australia and New Zealand remain unable to scale agentic AI.

By Sean Mitchell • 4 min read • Last week
Quiq launches Voice AI & rebrand for customer service
Software-as-a-Service

Quiq launches Voice AI & rebrand for customer service

Businesses can now keep customer conversations seamless as Quiq adds live voice support and a new brand identity for its service platform.

By Sofiah Nichole Salivio • 4 min read • Last week
TCS partners with Rezolve Ai on agentic commerce AI
Digital Transformation

TCS partners with Rezolve Ai on agentic commerce AI

Retailers could soon move AI shopping tools beyond pilots as TCS and Rezolve Ai pair up to deploy agentic commerce at scale.

By Sean Mitchell • 4 min read • Last week
Agoda launches single checkout for hotels, flights
Software-as-a-Service

Agoda launches single checkout for hotels, flights

Travellers can now book hotels, flights and activities in one transaction, as online agencies race to keep customers on a single platform.

By Sean Mitchell • 3 min read • Last week
Turkish Airlines renews Cover Genius deal for expansion
Customer Experience

Turkish Airlines renews Cover Genius deal for expansion

Turkish Airlines extends Cover Genius pact to add tailored travel protection in Australia, Latin America, the US and EU across more booking channels.

By Joseph Gabriel Lagonsin • 3 min read • Last week
iCXeed wins AWS Advanced Tier status in Asia Pacific
Data Analytics

iCXeed wins AWS Advanced Tier status in Asia Pacific

The upgrade should help the Australian consultancy win larger contact centre deals as enterprises demand proven AWS expertise and delivery scale.

By Mark Tarre • 4 min read • This month
AI shopping boom puts checkout under pressure
Data Analytics

AI shopping boom puts checkout under pressure

Rising AI-assisted traffic is exposing checkout friction, with a 70.22% cart abandonment rate leaving merchants to fix payment bottlenecks fast.

By Risa Huang • 5 min read • This month
Gigs partners with ShopBack to launch travel eSIM in Asia-Pacific
Software-as-a-Service

Gigs partners with ShopBack to launch travel eSIM in Asia-Pacific

Travel customers in seven markets can now buy and manage eSIM data inside the ShopBack app, avoiding roaming charges and extra sign-ups.

By Sean Mitchell • 4 min read • This month
StackAdapt opens early ChatGPT ad channel for marketers
Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • This month

Stories from Other Regions

Customer Journey stories

Raise buys GreenLife Insurance Broking for India push
Digital Transformation

Raise buys GreenLife Insurance Broking for India push

It gives Raise a foothold in India's fragmented insurance market as the group aims to expand beyond investing and trading products.

By Sean Mitchell • 4 min read • Last week
Amperity martech leader reveals 'secret sauce' to marketing in the moment
Digital Transformation

Amperity martech leader reveals 'secret sauce' to marketing in the moment

Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.

By Billy Loizou • 6 min read • Last week
OpenAI expands ChatGPT ads with self-serve manager
Data Protection

OpenAI expands ChatGPT ads with self-serve manager

US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.

By Mark Tarre • 3 min read • This month
Why your cybersecurity firm's Google rankings are a security risk in disguise
Ransomware

Why your cybersecurity firm's Google rankings are a security risk in disguise

Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.

By Dominic Vivarini • 6 min read • This month