Fan Experience Stories

UK Stories

Fan Experience stories

World Cup tech draws UK fans' interest in stadium systems

UK supporters are taking a fresh interest in the sensors, cameras and robotic systems quietly shaping match decisions and stadium safety.

By Sofiah Nichole Salivio • 3 min read • Last week

Smart Home

England win sparks 68% broadband spike before kick-off

A 5pm kick-off pushed home internet demand earlier, as viewers logged on before England's knockout win over DR Congo and strained connections.

By Sean Mitchell • 4 min read • This month

Data Analytics

Atos releases Premier League fixture list for 2026-27

Supporters and clubs face a six-month balancing act as computer modelling and manual checks shape a season already crowded by international demands.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Customer Relationship Management

Tottenham signs TCS in digital transformation deal

Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.

By Sean Mitchell • 4 min read • Last month

Global Stories

Fan Experience stories

Disaster Recovery

World Cup drives demand for data centre resilience

Streaming, ticketing and live analytics at the expanded tournament are straining the unseen power systems that keep matches online and broadcast.

By Sofiah Nichole Salivio • 4 min read • Today

Firewalls

Cisco signs network deal with The R&A for golf events

The deal will give fans and broadcasters at The Open faster connectivity as nearly 1,000 access points are installed across the course.

By Sean Mitchell • 4 min read • Last week

Digital Transformation

Atos powers Special Olympics USA Games tech services

Thousands of athletes and volunteers relied on Atos's systems to keep competition data, entries and results running smoothly at the 2026 event.

By Sofiah Nichole Salivio • 4 min read • Last week

Digital Transformation

Infobip launches PitchMate AI agent for football fans

Football fans can now get fixtures, stats and games in WhatsApp and RCS as Infobip deepens its push into sports engagement.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Data Analytics

Capgemini launches AI fan platform for Tour de France

Fans can now follow the Tour de France through tailored race narratives and 3D tracking, aiming to make cycling easier to understand in real time.

By Sean Mitchell • 4 min read • This month

Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • This month

Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • This month

Software-as-a-Service

AWS commits USD $1 billion to embedded AI engineers

The move targets firms struggling to shift AI pilots into live systems, with AWS embedding engineers to speed deployment and cut reliance on consultants.

By Sean Mitchell • 4 min read • This month

Wearables

What Irish sports tech brings to Oceania

Irish sports technology firms could benefit from Oceania's fervent fan bases and elite systems, as ANZ looks for proven partners.

By Libby Ryan • 4 min read • Last month

Network Infrastructure

Extreme Networks unveils stadium wireless for big venues

Stadium operators could reduce cabling and improve fan connectivity as the new system targets dense crowds with fewer infrastructure demands.

By Mark Tarre • 4 min read • Last month

Data Analytics

AWS highlights five AI uses in football across leagues

Real-time tools are reshaping refereeing, TV coverage and coaching as leagues use AI to speed decisions and deepen fan engagement.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Gaming

Tuned Global backs FanLabel SongPicks music contest

The new app hinges on licensed tracks and reporting, as FanLabel expands paid music contests with backend support from Tuned Global.

By Sofiah Nichole Salivio • 4 min read • Last month

Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • Last month