Football Stories

UK Stories

Football stories

Manchester City names N-able as official cyber partner

Manchester City appoints N-able as official cyber partner to safeguard its expanding digital operations and global fan data footprint.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 20th Mar 2026

Gaming

World Cup to spark UK spending surge & second screens

World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.

By Sofiah Nichole Salivio • 4 min read • Wed, 18th Mar 2026

Marketing Technologies

UK football ads miss as male fans shun 'laddish' image

UK football ads are missing the target as male fans reject boozy, laddish clichés and demand healthier, more nuanced portrayals.

By Sofiah Nichole Salivio • 4 min read • Thu, 5th Feb 2026

Data Analytics

Liverpool FC teams with SAS for AI-powered marketing

Liverpool strike multi-year deal with SAS to power AI-driven marketing, sharpening global fan engagement and partner campaigns.

By Catherine Knowles • 4 min read • Mon, 29th Dec 2025

Global Stories

Football stories

Digital Entertainment

Coach Logic wins Australia & Ireland contracts for SAM

New contracts in Australia and Ireland give the Edinburgh sports tech group a foothold in coach analytics as bodies seek cheaper, consistent review.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Gaming

One-third of FIFA World Cup partners lack email protection

Fans face a higher risk of phishing as most FIFA World Cup 2026 partners still lack the strict email checks that block spoofed messages.

By Mark Tarre • 4 min read • Last month

Edge Computing

Fastly & LALIGA target pirate live football streams

Football rights holders could recoup millions as Fastly and LALIGA test AI tools to spot and remove illegal live streams in real time.

By Catherine Knowles • 4 min read • Last month

Data Analytics

Moving the goalposts: Why the CRO role needs a rebrand

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

By Anna Porra • 5 min read • Thu, 5th Mar 2026

Internet of Things

Roborock unveils AI stair-climbing robot & Real Madrid deal

Roborock debuts an AI stair-climbing Saros Rover at CES and kicks off a multi-year global partnership with Real Madrid Football Club.

By Karen Joy Bacudo • 4 min read • Tue, 13th Jan 2026

Marketing Technologies

Real Madrid partners with Adobe to enhance fan content using AI

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

By Sean Mitchell • 3 min read • Wed, 26th Nov 2025

Malware

Fans warned of digital scams ahead of 2026 World Cup matches

Fans heading to the 2026 World Cup are urged to beware of rising digital scams involving ticket fraud and fake travel deals, warns cybersecurity firm Norton.

By Melvin Hipolito • 4 min read • Tue, 7th Oct 2025

Data Analytics

Axon Perform opens UK office to boost elite sports analytics

Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.

By Catherine Knowles • 3 min read • Wed, 17th Sep 2025

Firewalls

Girona FC chooses WatchGuard to boost cyber security strategy

Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.

By Sean Mitchell • 3 min read • Thu, 11th Sep 2025

Marketing Technologies

AI-driven campaign unites sport & poetry to inspire youth growth

The SCORES Network and Code and Theory launched 'Find Your Feet,' an AI-crafted campaign blending sport and poetry to inspire youth growth and confidence.

By Catherine Knowles • 3 min read • Thu, 4th Sep 2025