SecurityBrief UK - Technology news for CISOs & cybersecurity decision-makers
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Gamification Stories - Page 2

UK Stories

Gamification stories

Loyalty schemes drive data collection as cookies fade in the UK
Customer Experience

Loyalty schemes drive data collection as cookies fade in the UK

UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.

By Melvin Hipolito • 3 min read • Wed, 19th Nov 2025
Westfield London unveils immersive Wicked experiential event for 2025
Customer Experience

Westfield London unveils immersive Wicked experiential event for 2025

Westfield London will host 'Wicked: For Good - The Experience' from Nov 2025, blending immersive storytelling with retail and social engagement during the festive season.

By Jed Nykolle Harme • 3 min read • Wed, 22nd Oct 2025
UK shoppers regain confidence as in-store ads & loyalty rule
Marketing Technologies

UK shoppers regain confidence as in-store ads & loyalty rule

UK shoppers grow more confident as 28% now view the economy favourably, boosting store ads and loyalty schemes amid shifting retail habits.

By Shannon Williams • 3 min read • Fri, 11th Jul 2025
Southern Co-op to launch digital loyalty app with Lobyco
Digital Transformation

Southern Co-op to launch digital loyalty app with Lobyco

Southern Co-op partners with Lobyco to launch a digital loyalty app featuring games, challenges and personalised rewards across 300 UK stores.

By Kaleah Salmon • 4 min read • Thu, 10th Jul 2025

Global Stories

Gamification stories

Samsung unveils unified AI vision across home & TV
Gaming

Samsung unveils unified AI vision across home & TV

Samsung sets out unified AI vision at CES, turning TVs, appliances and health services into connected 'companions' in daily life.

By Joseph Gabriel Lagonsin • 6 min read • Tue, 6th Jan 2026
Four predictions for brand success with visual media in 2026
Customer Experience

Four predictions for brand success with visual media in 2026

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

By Tal Lev-Ami • 5 min read • Tue, 16th Dec 2025
XCCommerce nominated for award for unified retail experience
Customer Experience

XCCommerce nominated for award for unified retail experience

XCCommerce has been nominated for the Best Unified Customer Experience award for its platform enabling seamless, omnichannel retail promotions across all customer touchpoints.

By Sean Mitchell • 2 min read • Sat, 22nd Nov 2025
Beyond the transaction: Top loyalty trends for 2026
Data Analytics

Beyond the transaction: Top loyalty trends for 2026

Loyalty experts in APAC predict 2026 will see AI-driven hyperpersonalisation, real-time offers, gamification, and seamless omnichannel experiences revolutionising customer loyalty.

By Staff Writer • 5 min read • Fri, 31st Oct 2025
Komo launches Engagement OS with AI co-pilot & new loyalty tools
Customer Experience

Komo launches Engagement OS with AI co-pilot & new loyalty tools

Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.

By Shannon Williams • 4 min read • Thu, 4th Sep 2025
Task scams cost jobseekers millions as Trend Micro warns of surge
Crypto

Task scams cost jobseekers millions as Trend Micro warns of surge

Task scams have cost jobseekers millions, with Trend Micro warning of a surge in frauds using fake jobs to trick victims into losing thousands of dollars.

By Catherine Knowles • 3 min read • Thu, 21st Aug 2025

Stories from Other Regions

Gamification stories

Melbourne & Adelaide cold storage sites adopt Dematic Voice tech
Biometrics

Melbourne & Adelaide cold storage sites adopt Dematic Voice tech

A global cold storage provider is deploying Dematic Voice technology at its Melbourne and Adelaide sites to boost warehouse productivity and accuracy.

By Melania Watson • 3 min read • Tue, 25th Nov 2025
Gen Z Australians drive surge in short-term options trading
Fintech

Gen Z Australians drive surge in short-term options trading

Gen Z Australians are driving a 66% surge in Tiger Trade sign-ups, favouring short-term options trading amid volatile markets and cost-of-living pressures.

By Melania Watson • 3 min read • Thu, 20th Nov 2025
Agoda sponsors Singapore treasure hunt offering SGD $1 million
Gamification

Agoda sponsors Singapore treasure hunt offering SGD $1 million

Agoda sponsors Singapore's #HuntTheMouse treasure hunt from 16 Oct to 14 Dec 2025, with over SGD $1 million in prizes across 600 coins island-wide.

By Kaleah Salmon • 3 min read • Thu, 23rd Oct 2025
Preparing for tomorrow's threats today: 3 human-centric cybersecurity trends every CIO needs to know
Advanced Persistent Threat Protection

Preparing for tomorrow's threats today: 3 human-centric cybersecurity trends every CIO needs to know

Cyber threats surge with 31% more vulnerabilities in 2024; CIOs urged to prioritise human-centric strategies and AI-driven defences for stronger cybersecurity.

By Rory Reynolds • 6 min read • Fri, 17th Oct 2025
Dematic launches Connected Workforce Platform for warehouse efficiency
Supply Chain

Dematic launches Connected Workforce Platform for warehouse efficiency

Dematic launches Connected Workforce Platform to boost warehouse efficiency with real-time insights, device integration, and enhanced staff engagement.

By Melvin Hipolito • 3 min read • Mon, 1st Sep 2025
Indosat launches AI semantic search with Google Cloud support
Digital Transformation

Indosat launches AI semantic search with Google Cloud support

Indosat has introduced an AI-powered Semantic Search in its apps, using Google Cloud's Vertex AI to personalise service and product recommendations for users.

By Jed Nykolle Harme • 4 min read • Sat, 23rd Aug 2025
Headspace Invaders launched to help teens tackle online harms
Software Development

Headspace Invaders launched to help teens tackle online harms

Headspace Invaders, a free interactive platform, helps Kiwis aged 12-16 tackle online harm through games teaching resilience and critical thinking.

By Shannon Williams • 5 min read • Thu, 31st Jul 2025