IAB stories
ShowHeroes buys Traffective to boost publisher ads reach
Last month
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martech
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data privacy
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iab
ShowHeroes snaps up Munich ad-tech firm Traffective to build a multi-screen publisher monetisation platform and deepen DACH market reach.
Fred. Olsen unveils AI 'digital twin' cruise campaign
Fri, 16th Jan 2026
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cx
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martech
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genai
Fred. Olsen launches 'Hybrid AI' cruise campaign built around what partners call the world's largest AI digital twin of a single ship.
Fred. Olsen unveils AI-led cruise ads with digital twin
Fri, 16th Jan 2026
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martech
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personalisation
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cdp
Fred. Olsen debuts AI-powered cruise campaign built around a vast digital twin ship, blending live action, CGI and generative tools.
Storm-0249 hijacks security tools to fuel ransomware
Wed, 7th Jan 2026
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malware
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firewalls
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ransomware
Storm-0249 hijacks trusted security and Windows tools to stealthily broker high-value network access for ransomware operators.
Cint appoints Vanessa Adams as VP of Measurement
Mon, 3rd Apr 2023
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digital entertainment
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social media
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video
Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.