Immersive technology Stories

UK Stories

Immersive technology stories

Apollo3D urges pubs to use virtual tours for World Cup

Rising costs are pushing pubs to sharpen online booking pitches, with virtual tours seen as a way to win World Cup match-day trade.

By Sofiah Nichole Salivio • 4 min read • This month

Unified Communications

Bristol to launch BTF+ festival blending tech, culture & arts

Bristol is set to host BTF+, a six-day festival blending technology, creativity and culture, from 6-11 October 2025 in the Old City area.

By Catherine Knowles • 3 min read • Fri, 22nd Aug 2025

Generative AI

THG Studios invests in virtual production to boost creativity

THG Studios has launched a Virtual Production suite in Manchester, investing seven figures to boost creative flexibility and cut costs for brands.

By Catherine Knowles • 3 min read • Thu, 31st Jul 2025

Global Stories

Immersive technology stories

Mixed Reality

Operator XR launches MR-1 after AUD $5.6m US defence deal

The Australian group is turning funded development into sales, with an initial MR-1 order already secured after the US Defence project ended.

By Mark Tarre • 3 min read • This month

Gaming

Smart glasses drive 44% growth in global XR shipments

Smart glasses are reshaping the XR market, as headset shipments fell sharply and Meta kept its lead with 72.2% of global volume.

By Mark Tarre • 3 min read • Thu, 26th Mar 2026

Digital Transformation

Blippar buys Plattar to boost regional AR commerce push

Blippar has bought Australian AR specialist Plattar to deepen its regional footprint and accelerate sector-focused AR commerce products.

By Sean Mitchell • 3 min read • Thu, 12th Mar 2026

Health Technologies

Holograms bring life-saving breast cancer advice to Ghana

Holographic doctor in Ghana shows how immersive tech can deliver trusted breast cancer education to remote women and reshape care.

By Joanne Stanway • 3 min read • Thu, 5th Mar 2026

Malware

AI reshapes cyber threats as experts warn on automation

AI will transform cyber threats by 2026, experts say, but warn over-automation and legacy systems could imperil critical infrastructure.

By Shannon Williams • 5 min read • Fri, 12th Dec 2025

Customer Experience

Furniture retailers see 3D & AR overtaking traditional photos

A Fixtuur study reveals 79% of furniture retailers now prefer 3D and AR over traditional photos, boosting sales and enhancing customer engagement online.

By Jed Nykolle Harme • 3 min read • Thu, 30th Oct 2025

Network Infrastructure

Businesses chase AV innovation but struggle with old systems

One in 10 businesses invest in holograms and avatars, but outdated AV systems and infrastructure hinder productivity and innovation benefits.

By Jed Nykolle Harme • 3 min read • Wed, 6th Aug 2025

Marketing Technologies

Apple launches visionOS 26 update with new spatial features

Apple has previewed visionOS 26, introducing new spatial widgets, shared experiences, AI-powered photo scenes, and enhanced personalisation for Apple Vision Pro users.

By Melania Watson • 3 min read • Tue, 10th Jun 2025

Digital Transformation

UK Digital Twin Centre targets GBP £62 million boost

The UK Digital Twin Centre has opened in Belfast, aiming to boost the UK economy by GBP £62 million over ten years through cutting-edge digital twin technology.

By Kaleah Salmon • 4 min read • Thu, 8th May 2025

Application Security

Immersive launches live AppSec exercises to boost secure coding

Immersive has launched AppSec Range Exercises, a live training tool to boost secure coding and improve application security in development teams.

By Catherine Knowles • 3 min read • Wed, 7th May 2025

Digital Transformation

Retailers boost performance with personalisation & new tech

Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.

By Kaleah Salmon • 3 min read • Tue, 6th May 2025

Digital Transformation

Smartvisit app to redefine visitor engagement in tourism

Smartvisit is set to launch its innovative app designed to transform tourism engagement, enhancing visitor experiences and boosting revenues for operators.

By Catherine Knowles • 2 min read • Thu, 20th Mar 2025