Market research stories

AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.

Europeans are embracing AI for daily tasks and shopping, even as frustration mounts over a surge in low‑quality AI‑generated content.

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

Virtana debuts system-wide AI observability as enterprises battle double-digit AI job failures and mounting hybrid, multi-cloud fragility.

European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.

Enterprises ditch plug-and-play AI as Cognizant research shows buyers now favour bespoke builds and services-led, long-term partnerships.

Automotive Insights bolsters senior team with three key hires and relocates to a new Manchester base to fuel its next growth phase.

Teradata upgrades Enterprise Vector Store with multimodal AI and agents to unify unstructured search and workflow orchestration at scale.

Two-thirds of UK digital investors risk locking away wealth, as most leave no clear instructions for others to access online assets.

IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.

Ahead of International Women's Day, new research exposes how shattered confidence, bias and complexity fuel a stubborn credit gap for women.

On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.

AI and hyperscale build-outs will propel data centre networking spend from USD $55.64 billion in 2025 to USD $139.08 billion by 2031.

AI has become the default weapon against fraud and AML, but SEON warns fragmented systems mean higher spend and rising operational strain.

Anthropic upgrades Claude Cowork with private plugin marketplaces, richer admin controls and Office-linked workflows for enterprise teams.

Ricoh has secured Leader status for the third time in IDC's global high-speed inkjet MarketScape, citing innovation, service and reliability.

Generative AI surge set to push global enterprise IT spend to USD $4.96tr by 2026, as services and cloud outpace hardware and comms.

Uswitch tells UK phone users to pause spring upgrades as 59% say new models feel barely different and SIM-only or refurbs can save hundreds.

UK restaurants plan fresh tech investment for 2026, betting most heavily on online ordering and delivery ahead of AI and smart kitchens.

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.