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Marketing strategy Stories

UK Stories

Marketing strategy stories

UK brands plan World Cup marketing surge, Klaviyo finds
Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • Last week
Half of UK marketers rate campaign execution below average
Customer Relationship Management

Half of UK marketers rate campaign execution below average

A lack of ROI visibility is leaving many UK marketing teams unable to prove which campaigns work, according to a new survey.

By Regine Laguilles • 4 min read • Last week
Optimizely & Deloitte Digital back AI marketing push
Digital Transformation

Optimizely & Deloitte Digital back AI marketing push

Many marketers are struggling to turn AI budgets into measurable growth, prompting a joint offer on workflow, design and operating model change.

By Sofiah Nichole Salivio • 3 min read • Last month
Varn Search Marketing appoints four to leadership team
Data Analytics

Varn Search Marketing appoints four to leadership team

Revenue growth to GBP £1.4 million and 40 new clients have prompted Varn to expand its senior management as search shifts under AI.

By Mark Tarre • 4 min read • Last month

Global Stories

Marketing strategy stories

Day Management expands into UK with new talent agency
Apple

Day Management expands into UK with new talent agency

The move gives the Australian creator agency a foothold in one of the biggest influencer marketing markets outside Australia, as it seeks growth abroad.

By Regine Laguilles • 3 min read • Yesterday
Back-to-school shopping starts early as AI drives sales
Generative AI

Back-to-school shopping starts early as AI drives sales

Nearly two-thirds of shoppers plan to buy before July, signalling a longer retail window and a bigger role for AI in bargain hunting.

By Joseph Gabriel Lagonsin • 4 min read • Last week
The new rules of media investment in an unpredictable economy
Marketing

The new rules of media investment in an unpredictable economy

Marketers are shifting budgets towards flexible channels as inflation and volatile consumer behaviour make fixed media plans harder to defend.

By Ben Baker • 3 min read • Last week
The global content challenge slowing Australian brands down
Digital Transformation

The global content challenge slowing Australian brands down

Rigid global workflows are leaving Australian marketers with slower publishing, duplicated content and weaker local relevance across markets.

By Sam Hoare • 4 min read • Last month
GoPro opens Mission 1 pre-orders in Australia & NZ
NZD

GoPro opens Mission 1 pre-orders in Australia & NZ

Australian and New Zealand buyers can now pre-order GoPro's cinema-style MISSION 1 range, priced from AUD $949.95 ahead of retail sales on 29 May.

By Mark Tarre • 4 min read • Last month
Dreame names Cristiano Ronaldo as global ambassador
Smart Cities

Dreame names Cristiano Ronaldo as global ambassador

The tie-up aims to lift the Chinese appliance maker's overseas profile as it broadens into more home products and competes in premium smart tech.

By Joseph Gabriel Lagonsin • 4 min read • Last month
WARC spots barriers to blending brand & performance
CMO

WARC spots barriers to blending brand & performance

Only 19% of senior marketers say the C-suite links brand equity changes to business outcomes, exposing a gap in strategy execution.

By Joseph Gabriel Lagonsin • 4 min read • Last month
OpenAI widens ChatGPT ads pilot with self-serve tool
Data Protection

OpenAI widens ChatGPT ads pilot with self-serve tool

The new beta portal broadens access to ChatGPT advertising and gives businesses more ways to track campaign performance without seeing user chats.

By Mark Tarre • 3 min read • Last month
Mediaocean names Iván Markman as Chief Operating Officer
Digital Transformation

Mediaocean names Iván Markman as Chief Operating Officer

The appointment comes as the ad-tech group steps up its AI push across products used by more than 100,000 people worldwide.

By Sean Mitchell • 3 min read • Last month

Stories from Other Regions

Marketing strategy stories

Irish startup Deece launches AI tool for better briefs
Digital Transformation

Irish startup Deece launches AI tool for better briefs

Poor briefs are said to waste more than €370 billion a year globally, as Deece rolls out software to tighten agency direction.

By Regine Laguilles • 4 min read • Last week
Australian AI marketing benchmark expands with Kantar
Digital Transformation

Australian AI marketing benchmark expands with Kantar

Rising participation shows Australian marketers are now focusing on governance, workforce readiness and scaling AI beyond early trials.

By Mark Tarre • 4 min read • Last month
Virtana names Daniel Raskin as Chief Marketing Officer
DevOps

Virtana names Daniel Raskin as Chief Marketing Officer

Rising AI failure rates are pushing enterprises to demand better visibility across hybrid cloud systems as Virtana expands its observability push.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses
Generative AI

Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses

New Zealand businesses risk losing search traffic as AI summaries and chat tools increasingly answer customer queries without a click.

By Dominic Vivarini • 6 min read • Last month