Marketing stories - Page 23

Monks, S4 Capital's digital arm, has joined forces with Hightouch to enhance AI and customer data capabilities across the APAC region.

Jellyfish has unveiled an AI-driven media platform aimed at revolutionising in-house marketing, promising a 65% cut in campaign launch times.

Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.

Kentico has unveiled AIRA, an AI-driven marketing tool designed to seamlessly integrate with existing workflows, streamlining tasks and boosting content creation.

Sinch has been awarded the Adobe Digital Experience Unified Customer Experience Technology Partner of the Year for 2025, its third consecutive win in this category.

Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.

Adobe has launched advanced features in its Firefly Services, enhancing marketers' capabilities to produce personalised content rapidly across digital platforms.

Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

Adobe has unveiled the Experience Platform Agent Orchestrator, a new tool aimed at enhancing AI integration for businesses' marketing and customer experiences.

Adobe has unveiled new features for its GenStudio platform, enhancing AI capabilities to streamline content production and personalisation for marketers.

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

Marketing agencies in Asia are finding a competitive advantage in hiring GTM Engineers skilled in AI, transforming client outreach through hyper-personalised strategies.

Instant, an eCommerce retention marketing platform, has secured $18 million in Series A funding, boosting its valuation to over $100 million.

PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

Marketing agency SparkForce has announced plans to enter the UK market, targeting GBP £2.5 million in revenue by 2025 with a focus on revenue-driven strategies.

Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.