Marketing stories - Page 31

Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.

A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.

Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.

As the business landscape fluctuates and COVID-19 continues to overturn usual routines, companies have had to readjust their focuses.

Despite calls for better data privacy amongst businesses and their customers, it doesn't mean that the data sharing game is over.

Nuheara partners with Bench to enhance brand visibility and search volumes, shifting focus from expensive digital platforms.

Marketing for B2B tech companies can be challenging. Here are 5 common hurdles and how to overcome them. | The Walk.

Android malware vendor teams up with marketer to rebrand products and target criminal underground, says Check Point research.

HubSpot partners with MessageMedia to add targeted SMS capabilities to its CRM platform, providing marketers with personalised cross-channel campaigns.

CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.

Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.

Snow Software names Paula Darvell as its new chief marketing officer, overseeing global marketing and reporting to CEO Vishal Rao.

Despite beliefs that the younger generation prefers to shop online, they're actually the most likely to do more shopping in physical stores.

Hamish Rumbold appointed as Kiwibank's chief digital and technology officer, bringing his expertise from ClearPoint and Fidelity Life.

40% of local consumers think the promotional offers they receive just aren't the right ones for them. That figure is higher than the global average of 33%.

A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.

Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.

A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.

AI is set to revolutionise marketing, offering real-time personalisation and conversational experiences at scale, according to a report from Gartner.

Google is moving to mobile-first indexing as over 50% of people now search on smartphones. Here are tips to get ready.