Personalisation stories - Page 8

Google is rolling out My Ad Center worldwide, allowing users to control the types of ads they see and block sensitive ads.

The report revealed that the data race is not only heating up, but rapidly shifting toward real-time data - the data that powers in-the-moment use cases.

Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues.

The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.

We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.

Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

Retailers can improve customer retention and secure repeat business through card-linked loyalty programs that remove friction and inconvenience for shoppers.

But what does a personalised experience look like? We spoke to Sitecore’s director, commerce, Mark Johnson, to find out.

Customer loyalty is at stake as telecom and media providers fail to offer highly personalised experiences, says study.

Sabre Corporation and Google are developing AI technology to enhance personalised travel, to be launched in early 2021.

Contentsquare has stated its plans to extend growth in the APAC region with the launch of four offices in Melbourne, Sydney, Tokyo and Singapore.

Adobe's Journey Orchestration is now available in Australia and New Zealand, allowing businesses to deliver personalised interactions in real-time.

A Genesys survey reveals a key relationship between empathy and personalisation in customer service, highlighting gaps where businesses can improve.

Organisations that understand how and why to use the data at their disposal will have a massive competitive advantage.

Marketing leaders are falling short on personalisation efforts, with many customers opting out or severing ties over 'creepy' practices, warns Gartner.

Employee engagement programmes are crucial to improve productivity, says REFFIND, and must be implemented correctly from the start.

The need for a rock solid, mobility-enabled network which reaches users no matter where they are, is an investment priority for many organisations.

Have you been surfing the web recently and been surprised to find your Facebook icon displayed on a web page, and a button urging you to ‘Become the fan’?.

Village Roadshow has chosen Sitecore CMS to develop a personalised and targeted online marketing strategy for its diverse entertainment ventures.