SecurityBrief UK - Technology news for CISOs & cybersecurity decision-makers
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Rebrand Stories

UK Stories

Rebrand stories

Zippd rebrand targets faster logistics network growth
Digital Transformation

Zippd rebrand targets faster logistics network growth

Rising delivery demands are pushing retailers and marketplaces to seek faster, cheaper fulfilment without the cost of owning fleets or warehouses.

By Catherine Knowles • 3 min read • Last month
Cake launches brand refresh after record year & growth
Marketing Technologies

Cake launches brand refresh after record year & growth

The Birmingham consultancy has added nine staff since June as record demand and Shopify Premier Partner status fuel a wider rebrand.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 27th Mar 2026
CybaVerse pivots to CybaOps in cyber operations push
Security Operations Centres

CybaVerse pivots to CybaOps in cyber operations push

CybaVerse rebrands as CybaOps, shifting from consultancy to a platform-led cyber operations model after raising GBP £5 million Series A.

By Sean Mitchell • 3 min read • Thu, 19th Mar 2026
CyberNorth unveils new look & confirms leadership team
Digital Transformation

CyberNorth unveils new look & confirms leadership team

CyberNorth unveils refreshed brand and names Jon Holden CEO, as it strengthens its leadership to drive cyber growth in North East England.

By Sofiah Nichole Salivio • 5 min read • Wed, 18th Mar 2026
Tradesman Saver targets digital pros with new brand
Customer Experience

Tradesman Saver targets digital pros with new brand

Tradesman Saver launches Professional Saver brand to target IT and digital workers as it refreshes its image and eyes growth into 2026.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Feb 2026

Global Stories

Rebrand stories

Launchpad Build AI opens El Segundo HQ after USD $11m
Robotics

Launchpad Build AI opens El Segundo HQ after USD $11m

The robotics firm is targeting faster automation for factories as it opens its US headquarters and rolls out a manufacturing AI model.

By Sofiah Nichole Salivio • 4 min read • Last week
Felix launches AI workflow platform with USD $1.7 million
Drones

Felix launches AI workflow platform with USD $1.7 million

The new platform targets regulated firms seeking auditable AI processes, after Felix raised USD $1.7 million to expand beyond legal work.

By Sofiah Nichole Salivio • 4 min read • Last month
AEM Networks rebrands amid growing AI testing demands
Network Infrastructure

AEM Networks rebrands amid growing AI testing demands

As AI workloads strain bandwidth and reliability, the renamed unit is widening its testing range to cover faster, more software-defined networks.

By Kaleah Salmon • 3 min read • Last month
Abacus adopts single brand after Medicus IT merger
Data Protection

Abacus adopts single brand after Medicus IT merger

Abacus unveils a single global brand after its merger with Medicus IT, uniting financial and healthcare cybersecurity under one banner.

By Sean Mitchell • 4 min read • Tue, 24th Mar 2026
Trend Micro renames enterprise unit TrendAI globally
Firewalls

Trend Micro renames enterprise unit TrendAI globally

Trend Micro has rebranded its global enterprise unit as TrendAI, centring strategy on its unified AI-powered security platform Vision One.

By Mark Tarre • 4 min read • Tue, 24th Mar 2026
MaxContact Australia rebrands as Kaizn in CX advisory shift
Unified Communications

MaxContact Australia rebrands as Kaizn in CX advisory shift

MaxContact Australia rebrands as Kaizn, expanding into independent CX and contact centre advisory across Australia and New Zealand.

By Catherine Knowles • 4 min read • Fri, 27th Feb 2026
Everpure rebrands from Pure Storage with 1touch deal
Storage

Everpure rebrands from Pure Storage with 1touch deal

Everpure debuts as Pure Storage's new name and moves deeper into AI-ready data management with a planned acquisition of 1touch.

By Joseph Gabriel Lagonsin • 5 min read • Tue, 24th Feb 2026
MaxContact Australia rebrands as Kaizn in CX advisory pivot
Customer Relationship Management

MaxContact Australia rebrands as Kaizn in CX advisory pivot

MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026

Stories from Other Regions

Rebrand stories

Stacked launches self-custody Bitcoin app in New Zealand
Crypto

Stacked launches self-custody Bitcoin app in New Zealand

New Zealand users can now hold Bitcoin directly as the rebranded platform adds a self-custody wallet, bill payments and recurring buys.

By Karen Joy Bacudo • 4 min read • Last month
Six Degrees rebrands with human-led hiring message
Human Capital Management

Six Degrees rebrands with human-led hiring message

The refresh aims to reassure clients that senior hires still hinge on judgement, relationships and sector expertise despite rising automation in recruitment.

By Mark Tarre • 4 min read • Last month
NeonNow launches AI customer platform across 170 markets
Software-as-a-Service

NeonNow launches AI customer platform across 170 markets

Partners can now sell voice, messaging and AI-led service tools in 170 markets as the Sydney-founded firm expands overseas.

By Kaleah Salmon • 3 min read • Last month
MUFG secures three-year premier deal with Sydney Swans
Partner Programmes

MUFG secures three-year premier deal with Sydney Swans

MUFG Pension & Market Services signs three-year Premier Partnership with Sydney Swans from 2026, spanning AFL, AFLW and SCG assets.

By Mark Tarre • 3 min read • Mon, 23rd Feb 2026