Reputation management stories
Trustpilot launches AI search tools for brand visibility
Last week
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data analytics
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cx
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martech
Trustpilot rolls out AI search metrics and review tools as brands race to stay visible in generative shopping results.
Nearly 18% of business emails fail to reach inboxes
Last week
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saas
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cx
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martech
Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.
Omniscient raises USD $4.1 million for boardroom AI
Last week
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data analytics
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digital transformation
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supply chain
Seedcamp-backed Omniscient has drawn Renault as an early user of its boardroom AI, as it targets corporate reputation and risk monitoring.
AskNicely launches Ask NiceAI for service businesses
This month
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data analytics
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digital transformation
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cx
AskNicely unveils Ask NiceAI to help managers at multi-site service businesses turn scattered customer feedback into faster, data-backed action.
Szuplat warns UK leaders over AI-heavy communications
Last month
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genai
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ai
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ai ethics & governance
Obama speechwriter Terry Szuplat urges UK founders to keep communications human as AI-driven posts risk eroding trust and audience connection.
Companies grow quieter as polarisation reshapes PR
Last month
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risk & compliance
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ai
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clean technologies
USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.
Bazaarvoice finds AI review use fuels shopper mistrust
Last month
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cx
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martech
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personalisation
Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.
Study finds AI models develop distinct citation habits
Last month
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martech
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genai
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llms
New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.
Qualtrics unveils AI tools to fix customer issues fast
Last month
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uc
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data analytics
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digital transformation
Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
The Golden Triangle of marketing in the AI era
Last month
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
AI agents drive surge in cyber threats & extortion
Last month
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malware
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data protection
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ransomware
AI agents are fuelling a new wave of cyber risk, as criminals weaponise automation to speed up ransomware and sharpen extortion tactics.
Why 'good enough' voice tools quietly cost businesses
Last month
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crm
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uc
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digital transformation
'Good enough' voice tools quietly drain time, frustrate staff and erode service, as hidden frictions multiply across calls, teams and offices.
BrightEdge unveils AI tools to track search visibility
Last month
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data analytics
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cx
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martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
B2B marketers struggle to manage brand visibility in AI
Last month
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digital transformation
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cx
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martech
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.
Google AI more negative than ChatGPT for brand reputation
Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
Style, substance, and strategy: Drawing similarities between pageantry and PR
Last month
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partner programmes
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clean technologies
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marketing
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
Why "Give to Gain" needs to stop being a women's virtue and start being a business model
Last month
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uc
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partner programmes
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collaboration
Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.
From video games to AI visibility: How women in tech can build authority through PR
Last month
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gaming
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martech
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partner programmes
From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.
Energyz Black wins Hotwire Accelerator for UK energy AI
Last month
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ai
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clean technologies
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hotwire
Energyz Black wins Hotwire's debut Accelerator, securing pro bono PR support to scale its AI-driven energy careers and skills platform.