Social Media stories - Page 12

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.

UK eCommerce sales surged 27% during Black Friday as social media platforms like TikTok fueled a 152% global rise in social shopping transactions.

UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.

KnowBe4 predicts agentic AI, quantum computing, and cybercrime evolution will reshape global cybersecurity and workforce practices in 2026.

Around 60% of UK adults plan to shop this Black Friday, as retailers brace for rising cybercrime targeting fast-paced online sales and AI-driven bots.

Friendly fraud is set to rise by 25% over the peak holiday shopping days, with transactions averaging USD $291, costing retailers billions globally.

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

UK shoppers warned to stay vigilant against rising online scams as Black Friday spending nears USD $80 billion amid surging fraud risks.

Msg1 introduces multilingual messaging to help creators monetise meaningful, direct conversations with global audiences beyond language barriers.

UK shoppers trust AI agents for product advice as much as luxury brand websites, rating them more reliable than stores, social media, or influencers.

An Instagram safety campaign has been blocked by advertisers over fears it might upset Meta, highlighting Big Tech's influence in advertising decisions.

Msg1 lets creators earn by charging for direct chats with fans in 195 languages, using real-time translation across popular messaging apps worldwide.

Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.

AI assistants now shape personal brands by interpreting online presence, making consistent, quality content vital for founders to build trust and opportunities.

AI-driven identity fraud costs UK economy GBP £1.8 billion yearly, with synthetic identities causing 42% of cases amid rising festive season threats.

Denodo, dubbed 'One to Watch', enhances AI-driven marketing with a unified data platform integrated in Snowflake's AI Data Cloud for real-time insights.

OSINT enables supply chain leaders to uncover hidden risks like forced labour and sanctions, ensuring ethical practices and regulatory compliance globally.