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TikTok Stories - Page 5

UK Stories

TikTok stories

Smaller brands drive FMCG innovation as new launches drop 20%
Clean technologies

Smaller brands drive FMCG innovation as new launches drop 20%

Innovation in European FMCG markets has dropped 20%, yet smaller brands boost sales with new products that align with consumer lifestyles and values.

By Shannon Williams • 3 min read • Wed, 19th Nov 2025
How marketers must handle search in an AI world
Partner Programmes

How marketers must handle search in an AI world

Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google's shift to AI-driven search landscapes.

By Rich Harper • 4 min read • Wed, 19th Nov 2025
Young UK patients turn to AI & TikTok for health guidance
Artificial Intelligence

Young UK patients turn to AI & TikTok for health guidance

Nearly a third of UK youths now turn to AI and TikTok for health advice, highlighting a digital shift in how younger patients seek medical guidance.

By Sean Mitchell • 4 min read • Wed, 19th Nov 2025
UK shoppers blend AI, reviews & social media to make decisions
Marketing Technologies

UK shoppers blend AI, reviews & social media to make decisions

UK shoppers now combine AI tools, social media, and peer reviews to guide online purchases, reflecting a shift from relying on single search sources.

By Shannon Williams • 4 min read • Thu, 30th Oct 2025
Jack Tomson named Chief Growth Officer at Trojan to boost D2C
Customer Experience

Jack Tomson named Chief Growth Officer at Trojan to boost D2C

Jack Tomson joins Trojan as Chief Growth Officer to accelerate its European expansion and boost direct-to-consumer strategies for FMCG brands.

By Jed Nykolle Harme • 3 min read • Thu, 30th Oct 2025
Most social media debt advice misleading & unreliable, study finds
Facebook

Most social media debt advice misleading & unreliable, study finds

A study reveals most UK social media debt advice is misleading or unreliable, urging people to seek FCA-regulated, impartial financial guidance instead.

By Shannon Williams • 4 min read • Thu, 23rd Oct 2025
Gen Z shift sees brand loyalty give way to trend-driven trust
Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025

Global Stories

TikTok stories

Australians risk scams as poor cyber habits cost AUD $87,000
Mobile Device Management

Australians risk scams as poor cyber habits cost AUD $87,000

Australians lost over AUD $87,000 to scams last year, with risky cyber habits like password reuse and oversharing on social media putting many at threat.

By Melvin Hipolito • 4 min read • Tue, 18th Nov 2025
Elephant Room launches tool to track BFCM retail campaign trends
Marketing Technologies

Elephant Room launches tool to track BFCM retail campaign trends

Elephant Room has launched the BFCM Benchmark Performance Index to help retailers optimise spend and campaign timing during the key Q4 sales period.

By Melvin Hipolito • 3 min read • Mon, 17th Nov 2025
AI, social media & flexible payments to drive festive shopping
Crypto

AI, social media & flexible payments to drive festive shopping

AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.

By Catherine Knowles • 4 min read • Fri, 14th Nov 2025
RØDE opens public voting for Creator of the Year Awards 2024
YouTube

RØDE opens public voting for Creator of the Year Awards 2024

Public voting is now open for RØDE's Creator of the Year Awards 2024, recognising digital content creators across YouTube, Instagram, TikTok and more.

By Sean Mitchell • 2 min read • Wed, 12th Nov 2025
Adobe launches AI assistants & creative tools across platforms
Enterprise Content Management

Adobe launches AI assistants & creative tools across platforms

Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
Bitsight unveils AI tool to combat phishing & brand threats
Phishing

Bitsight unveils AI tool to combat phishing & brand threats

Bitsight launches Brand Intelligence, an AI tool to detect and swiftly tackle phishing and brand threats targeting companies and executives.

By Catherine Knowles • 3 min read • Thu, 16th Oct 2025
RØDE Creator of the Year Awards return with USD $200,000 prize pool
Sandisk

RØDE Creator of the Year Awards return with USD $200,000 prize pool

RØDE announces the 2025 Creator of the Year Awards, offering over USD $200,000 in prizes to celebrate global digital content creators across major platforms.

By Sean Mitchell • 3 min read • Fri, 3rd Oct 2025

Stories from Other Regions

TikTok stories

Australians spend 41 hours weekly online as digital ad spend surges
Gaming

Australians spend 41 hours weekly online as digital ad spend surges

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

By Melvin Hipolito • 5 min read • Wed, 5th Nov 2025
New Zealanders risk scams as shortcuts drive holiday shopping
eCommerce

New Zealanders risk scams as shortcuts drive holiday shopping

New Zealanders risk scams this holiday season by sharing personal data for discounts and shopping via social media, as AI-fuelled frauds rise, Norton warns.

By Sean Mitchell • 4 min read • Fri, 17th Oct 2025
Australians increase spending as entertainment subscriptions surge
Gaming

Australians increase spending as entertainment subscriptions surge

Despite rising living costs, Australians boosted spending on entertainment subscriptions, growing the market 5% to 54.6 million services by June 2025.

By Melvin Hipolito • 6 min read • Wed, 8th Oct 2025