Barracuda unveils partner engineer community & program updates

Barracuda Networks has introduced the Barracuda Partner Sales Engineer Community and several enhancements to its Partner Success Program aimed at boosting technical expertise and improving business outcomes for its global partners.

This new community offers value-added resellers, managed service providers, distributors, systems integrators, and others access to resources such as training labs, scanning tools, and live product demonstrations. It is intended to help partners deepen their technical knowledge and assist customers in bolstering their cybersecurity measures. Additionally, partners can benefit from exclusive rewards and have the opportunity to collaborate with industry peers.

The enhancements to the Barracuda Partner Success Program include several initiatives to improve the collaborative experience for partners. Amongst these initiatives is the Security Operations Center-as-a-Service feature, now available to all partners through Barracuda Managed XDR. This offers a globally distributed 24/7 SOC for quick threat detection and response, aiding in improving cyber resiliency by reducing the need for multiple security tools or specialised cybersecurity expertise.

Further technical enablement includes new certifications for the Barracuda Managed XDR and updates for other key offerings such as Barracuda Email Protection and Barracuda Cloud-to-Cloud Backup. These certifications are designed to aid partners in differentiating their services, expedite sales cycles, and augment operational efficiencies. A new partner demo page has also been introduced to streamline sales efforts.

The program has incorporated new channel automation tools designed to enhance productivity. These include dashboard modules that provide partners with real-time visibility into revenue, certification achievement, renewal pathways, and performance metrics against rebate targets.

Jason Beal, Vice President of Worldwide Partner Ecosystems at Barracuda, stated, "The need for always-on security operations is critical in protecting against today's complex cybersecurity threats, and partners need to prioritise complete solutions that are easy to buy, deploy, and use. We have made significant advancements to the Barracuda Partner Success Program since its launch last year to arm frontline partners with industry-leading solutions, expert security operations specialists, and the necessary training and tools to neutralise attacks and improve overall cyber resiliency. We are continuously listening to and learning alongside our partners in a truly collaborative approach, and these phase three program updates directly address feedback to meet their evolving needs."

Since its introduction in December 2023, the Barracuda Partner Success Program has aimed at ensuring the global success of its partners, providing support and resources tailored to different market routes including managed services, resale, and marketplaces.

Dustin Bonn, IT Solutions Sales Director at Marco Technologies, commented on the program's alignment with their market strategy. He said, "Barracuda's cybersecurity platform aligns well with our go-to-market strategy as both a value-added reseller and managed service provider for small and mid-sized businesses. We're committed to securing our customers' diverse networks with effective technologies, and Barracuda's innovative offerings are a valuable piece within our portfolio. Barracuda is incredibly easy to do business with, providing strong support and incentives that reflect their commitment to being a channel-first organisation."

The new Barracuda Partner Sales Engineer Community and enhancements to the Partner Success Program are currently available to partners globally.