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KnowBe4 top in security awareness & incident response in G2 report

Fri, 26th Sep 2025

KnowBe4's Security Awareness Training software has retained its top ranking in the G2 Grid Fall 2025 Report, with the PhishER platform also recognised as the leader in Incident Response.

Consistent recognition

According to the G2 Grid Fall 2025 Report, KnowBe4's Security Awareness Training (SAT) product maintained its number one status for the sixth consecutive year. The company's PhishER solution was similarly noted as the industry leader for the fourth year running in the Incident Response category.

The G2 Grid Report evaluates Security Awareness Training and Incident Response providers by analysing user reviews, customer satisfaction, popularity, and market presence. In this year's assessments, KnowBe4's SAT and PhishER achieved G2 scores of 95 and 91, respectively. KnowBe4 was the sole vendor to receive scores in the 90s across both categories, further distinguishing its standing in the sector.

User experience and ratings

This continued recognition is underpinned by customer feedback, with KnowBe4's SAT accumulating 2,153 user reviews. Data from the report cited that 98% of users rated the SAT solution as either four or five stars and that 93% would recommend it to others. The SAT offering was also listed as having the largest market presence in its category, following over six years holding the number one SAT Platform spot on G2.

In the Incident Response category, PhishER was the top-ranked product according to 418 customer reviews and demonstrated the highest user satisfaction score of any other product in that segment. The solution was recognised with several accolades within the G2 framework, including "Best Results," "Best Usability," and "Best Relationship." Of the PhishER user base, 97% assigned a four- or five-star rating.

Industry reaction

"These latest G2 results demonstrate the trust our customers place in our platform. Achieving leadership positions in both Security Awareness Training and Incident Response reflects our commitment to delivering comprehensive human risk management capabilities. Our customers' feedback drives our innovation, and we are proud of our six years of leadership in SAT and four consecutive years in Incident Response to showcase the real-world impact our platform delivers for organizations worldwide," said Greg Kras, Chief Product Officer at KnowBe4. 

Market background

Human risk management platforms, such as those offered by KnowBe4, are increasingly regarded by organisations looking to reinforce their cybersecurity posture through workforce-focused solutions. Security Awareness Training is aimed at equipping staff with knowledge and best practices to mitigate threats, while Incident Response tools like PhishER help organisations identify and respond to threats efficiently.

The G2 Grid is based on verified user feedback and is a commonly referenced benchmark within the industry for evaluating software solutions in various business categories. The methodology incorporates large-scale user outreach and an examination of vendor prominence.

KnowBe4 reports being trusted by more than 70,000 organisations worldwide, providing modules for awareness and compliance training, cloud email security, real-time coaching, and additional human risk management components as part of its platform.