Mediazoo names John Gordon as Chief Product Officer

Mediazoo Group has appointed John Gordon as Chief Product Officer, a newly created role overseeing the company's product vision and AI roadmap.

He will lead the development of tools, platforms and workflows across the group's learning and communications business, while also taking on a role at Finer Vision, Mediazoo's recently launched AI unit.

The appointment comes as Mediazoo looks to turn its in-house AI work into products for corporate clients, with a focus on learning and development tools for organisations using AI in training and communications.

Finer Vision works with enterprise learning and development teams on AI use across programme design, needs analysis and marketing. It sits alongside Mediazoo and Uncertainty Experts within the group.

Before joining Mediazoo, Gordon held lead software engineer roles at Atos and Capgemini. He later ran his own consultancy while working alongside the company. His background also includes military service, air traffic control and cyber security.

Chief Executive Giles Smith said the company spent two years refining its internal approach to AI before expanding the offer to clients.

"We spent two years transforming how our own teams work with AI before we offered this to anyone else. We built the skills, deployed them across our workforce, and measured every result."

John brings the product rigour and the technical depth to take that further. His appointment is central to where Mediazoo is going," said Smith.

Gordon's remit will involve taking the organisation's existing internal AI initiatives and transforming them into structured products and scalable systems that can be deployed more broadly across its client base.

This includes not only the development of new AI-driven products, but also the design and implementation of operational frameworks that enable businesses to integrate these tools effectively into their day-to-day processes.

The role will require a focus on making AI adoption more practical, repeatable and aligned with real-world business needs.

Mediazoo positions itself as a creative learning and communications company, working with organisations to deliver training, engagement and behavioural change programmes. The company says it has developed more than 180 client case studies across a range of sectors, reflecting its experience in delivering tailored solutions.

Its sister business, Uncertainty Experts, has also contributed to this work through research involving more than 20,000 participants, providing insights into decision-making, communication and performance under uncertain conditions.

Gordon said that while many organisations now have access to leading generative AI tools, a significant gap remains in terms of understanding how to apply them consistently and effectively across workflows.

He noted that without clear processes and internal alignment, businesses risk using AI in a fragmented or ad hoc way, limiting its potential impact

"The AI skills gap is not about tools. Most enterprises already have access to Claude, ChatGPT or Gemini. The gap is in knowing how to deploy them effectively across the full programme lifecycle."

With the right skills, teams can achieve in hours what currently takes weeks. This is about giving L&D professionals the capability to operate as genuine strategic partners to their organisations," he said.