Okta surpasses $1 billion in AWS Marketplace sales

Okta has announced it has achieved $1 billion in aggregate sales through AWS Marketplace over the past four years.

CEO Todd McKinnon remarked, "When Okta set out to redefine Identity in the cloud, we turned to AWS to build the foundation - and the results have been game-changing. Reaching $1 billion in AWS Marketplace sales marks a milestone in our collaboration. Together, we're accelerating secure identity adoption worldwide."

Enterprise software sales via hyperscaler marketplaces are forecasted by Canalys to reach $85 billion by 2028. Okta began offering its identity solutions on AWS Marketplace in December 2020 and surpassed $1 billion in total contract value by January 2025.

Okta and AWS are extending their collaboration through a new Strategic Collaboration Agreement, aiming to enhance global secure identity offerings. This includes improving disaster recovery in key regions, enhancing the scalability of identity platforms, and obtaining additional compliance certifications to better serve government and public sectors. Efforts will also involve global customer education through demand-generation campaigns, event marketing, and field enablement.

Artificial intelligence plays a crucial role in Okta's operations, especially in identity threat detection and response. Okta's AI is integrated into its products to help organisations create better user experiences and protect against cyber threats. AWS serves as a significant AI partner for Okta. Through the Auth0 platform, Okta uses Amazon Bedrock to empower tools for developers and security teams, such as Tenent Security Manager with Okta AI and Guide with Okta AI. Additionally, Okta is a chosen Identity Provider for Amazon Q, the AI-powered assistant developed by Amazon for business and developer use.

AWS Marketplace has proven to be a critical sales channel for Okta, following its initial listing of secure identity services in December 2020. This channel has facilitated numerous customer transactions for the firm. Recognition of Okta's success came in 2024 when AWS awarded it as the Global Marketplace Partner of the Year and Global Non-Profit Organization Technology Partner of the Year, with a finalist position for North America Region Marketplace Partner of the Year.

Collaboration between Okta and AWS extends to over 25 product integrations aimed at streamlining secure identity and authentication processes. Regular joint ventures include product introductions like AWS AppFabric, AWS Amplify, and Amazon Security Lake.

Okta is focused on securing Identity, so everyone is free to safely use any technology. The company's customer and workforce solutions are designed to empower businesses and developers to use the power of Identity to drive security, efficiencies, and success - all while protecting their users, employees and partners.