RCS messaging expands to iOS with Three & Virgin Media
Three UK and Virgin Media O2 have announced a collaboration with cloud communications platform Sinch to extend RCS Business Messaging (RBM) services to iOS users, having previously been available exclusively on Android devices.
The inclusion of iOS in the equation provides an opportunity for businesses to connect with customers across both Android and iPhone platforms without the need for a third-party application. This is achieved through an enriched messaging format beyond standard SMS, bringing features such as multimedia content, verified sender identities, and secure communication into the hands of more users.
RCS Business Messaging promises to transform traditional business-customer interactions by enabling real-time, personalised communication. Features include interactive elements like videos, carousels, and branded content, encouraging more engaging dialogue. Moreover, RBM enhances security measures by ensuring messages are delivered from verified senders and maintaining built-in security protocols.
"This is what the future of messaging looks like," said Nicklas Molin, Executive Vice President of EMEA at Sinch. "Partnering with Three UK and Virgin Media O2 is a big step forward in delivering richer, more engaging interactions between businesses and their customers. Together we are making it easier than ever for brands to connect with people in ways that feel personal, secure, and impactful."
Sinch has been a proponent of RCS enablement since 2018, aiming to empower both enterprises and carriers to maximise the potential of RBM technology. The company's API-driven platform and software as a service solutions are designed to integrate seamlessly into businesses' digital communications strategies, aiming to enhance customer experience at a large scale.
This development opens new avenues for businesses using Mobile Virtual Network Operators, such as Tesco Mobile and Giffgaff, under the Three UK and Virgin Media O2 umbrella, offering broader audience reach.
