Rubrik extends Google Cloud backup to BigQuery & Storage

Rubrik has extended its Google Cloud data protection products to cover Google Cloud Storage and Google BigQuery, adding backup and recovery for data used in analytics and AI workloads.

The BigQuery offering is now generally available and provides agentless immutable backup. The expansion is aimed at organisations that want separate protection for cloud data beyond native snapshots in production environments.

Rubrik is positioning the launch around concerns that data platforms used by AI systems are becoming increasingly important operational assets. BigQuery, long used as a data warehouse, is also becoming the layer that AI agents query and act on. That raises the stakes if data is deleted, corrupted or encrypted in an attack.

Rubrik cited research from Rubrik Zero Labs to underscore those concerns. It said 90% of global IT and security executives reported cyberattacks, while cloud or software-as-a-service environments accounted for 28% of those breaches. It also said 74% reported that threat actors had successfully compromised backup and recovery systems.

What Is Included

For BigQuery, customers can restore either an entire dataset or a single table while keeping views and routines intact. This can be done at petabyte scale, with the option to recover data in place or export it to another project or region.

Customers can also choose where to keep backup data. Backups can be stored in a customer's own Google Cloud Storage bucket or in Rubrik Cloud Vault, using Google Cloud Storage Object Retention Locks to support immutability.

The service does not require agents or separate compute to be deployed. It uses incremental backups with periodic full backups, a model intended to reduce operational overhead.

Rubrik also said its product allows customers to keep BigQuery backups beyond the native seven-day time travel limit, with unified compliance reporting designed to create an auditable recovery record for regulated sectors.

BigQuery protection can also be managed alongside other parts of a customer's Google Cloud estate under the same service-level agreement policies and role-based access controls.

Recovery Focus

The broader pitch is that organisations need a way to recover cloud data independently of the production environment. Native cloud recovery features can provide short-term rollback, but security vendors have increasingly argued that these tools are not enough on their own when attackers gain privileged access or tamper with backup settings.

That argument has gained traction as cyber incidents have shifted from endpoint compromise to attacks on identity systems, management planes and backup infrastructure. In cloud environments, the risk is less about physical hardware failure and more about account compromise, configuration changes and deliberate deletion.

For companies using BigQuery to support analytics, reporting and machine learning, the impact of a data loss incident can stretch beyond IT operations. If downstream applications or AI systems rely on that data, a disruption can affect decision-making, customer services and internal workflows.

"The question for every AI deployment is no longer what the agent can do, but what happens when its data is gone. If that data can be lost or corrupted, the agents can't be trusted," said Anneka Gupta, Chief Product Officer, Rubrik.

"Rubrik now makes BigQuery recoverable and extends that protection to Google Cloud Storage, so customers can scale AI knowing they can recover from deletion, corruption or an attack," said Gupta.

Cloud Expansion

The update adds to a growing market for cloud-native data protection, as backup suppliers adapt traditional recovery products for managed cloud services. Protecting object storage and large-scale cloud data platforms has become more prominent as businesses move more critical workloads into hyperscale environments.

Google Cloud Storage is widely used as a foundational storage layer for enterprise applications, archives and analytics pipelines. BigQuery, meanwhile, sits at the centre of many data estates because it supports reporting, data engineering and AI-related processing from the same environment.

Protection for Google Cloud Storage will be available in the coming months. The BigQuery product is available now as part of Rubrik's wider Google Cloud data protection portfolio.