Advertising Technologies (Adtech) stories - Page 15
Introducing Aidge: Alibaba International's multilingual AI-powered toolkits for SMEs' global growth
Tue, 23rd Jan 2024
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martech
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api
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llms
Alibaba International pilots 'Aidge', an AI-powered toolkit targeting SMEs' global expansion, tackling challenges of language, marketing costs, and access to talent.
Pixis.ai & Channel Factory unveil AI partnership for advertising overhaul
Mon, 22nd Jan 2024
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martech
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ai
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adtech
Pixis.ai and Channel Factory announce an exclusive global partnership to improve digital advertising campaigns through AI innovation, promising unparalleled efficiency and performance optimisation.
Instagram influencer marketing expected to hit USD $22 billion by 2025
Mon, 22nd Jan 2024
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martech
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youtube
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instagram
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.
Leaseweb launches Multi-CDN service in Asia Pacific region
Thu, 18th Jan 2024
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saas
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gaming
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martech
Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.
GetGloby partners with Aleph Group for AI-driven global ad localisation
Fri, 15th Dec 2023
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martech
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ai
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adtech
GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.
UK retailers' financial stability threatened by limited profitability tracking
Tue, 12th Dec 2023
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edutech
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martech
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software development
UK retailers at risk due to insufficient profitability tracking, with only 32% properly monitoring it, warns ROI Hunter research.
AI to customise cyber threats, predicts cybersecurity firm Gen
Fri, 8th Dec 2023
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mfa
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crypto
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blockchain
Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.
Google unveils Gemini, it's multimodal AI model that beats ChatGPT
Thu, 7th Dec 2023
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devops
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data analytics
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martech
Google debuts Gemini, a pioneering multimodal AI model, offering advanced code generation and comprehension across diverse tasks.
Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite
Wed, 6th Dec 2023
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martech
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ai
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yahoo
Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.
The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
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martech
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omnichannel
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ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.
Rad secures major funding to revolutionise video streaming with blockchain
Mon, 4th Dec 2023
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blockchain
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martech
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digital entertainment
Rad, a key player in Web 3 video streaming, receives significant funding led by Ayre Ventures, and plans to integrate blockchain into its platform.
Vistar Media announces leadership shake-up as global expansion continues
Wed, 29th Nov 2023
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uc
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martech
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collaboration
Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.
Waitrose partners with CitrusAd to revamp its advertising strategy
Tue, 7th Nov 2023
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cx
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martech
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strategy
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.
Agile software development pivotal to future AI and ML growth, says expert
Fri, 27th Oct 2023
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edutech
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fintech
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martech
The future of AI and ML will be shaped by Agile software development, says Damian Winczewski, Head of Agile at STX Next.
Aleph Group unifies global brands in strategic 'One Brand' initiative
Tue, 24th Oct 2023
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martech
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partner programmes
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messenger
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.
Yahoo partners with LiveRamp to boost advertising reach and interoperability
Mon, 23rd Oct 2023
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cx
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martech
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yahoo
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
'STX Next partners with Squirro to boost AI-powered business insights'
Mon, 23rd Oct 2023
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uc
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data analytics
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fintech
STX Next unites with generative AI firm Squirro, with a view to bolster AI-driven business insights & efficiencies.
YouTube unveils AI-powered 'Spotlight Moments' adTech
Wed, 18th Oct 2023
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martech
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google
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youtube
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns
Mon, 16th Oct 2023
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martech
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case study
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sales
VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.
Adtech startup, Vudoo, expands with strategic hires & london office
Wed, 11th Oct 2023
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martech
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partner programmes
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samsung
Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.