Advertising Technologies (Adtech) stories - Page 6

Power Digital has unveiled fusepoint, a new consultancy aimed at providing mid-market brands with advanced marketing solutions and actionable insights.

Yahoo DSP has become the first demand-side platform to adopt IAB Tech Lab's Data Transparency Labels, enhancing clarity for marketers and advertisers.

Kantar's latest report reveals a surge in ad-supported streaming subscriptions in the UK, rising to 31% amid changing viewer habits and economic pressures.

Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

T-Mobile has acquired Vistar Media for USD $600 million, aiming to innovate the digital-out-of-home advertising sector by merging technologies and insights.

SplitMetrics has appointed former Meta and Google executive Eoin Hallahan as its new Chief Revenue Officer, aiming to enhance growth and innovation.

Retail media platform Zitcha has partnered with Marketplacer to integrate retail media and marketplace technologies, enhancing the eCommerce landscape for retailers and consumers.

A Capgemini report reveals a marked shift in UK consumer behaviour, with 74% now relying on generative AI for shopping, up from 58% last year.

By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.

Singaporean marketers are urged to enhance data practices amid rising concerns over advertising signal loss and identity issues, a Yahoo DSP survey reveals.

As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.

Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.

StackAdapt has appointed Alessandra Alessio as Director of Marketing for the APAC region, aiming to boost brand presence and growth initiatives.

Twilio has launched a public beta of Linked Audiences, enhancing personalised marketing capabilities for Amazon Redshift users, boosting engagement strategies.

Brandon Friesen, CEO of Just Global, forecasts a dramatic shift in B2B marketing by 2025, with AI integration and unified strategies at the forefront.

The IAB New Zealand 2024 Digital Advertising Awards saw Dentsu Aotearoa win Best in Show for the impactful 'Ancient Influencers' campaign, among other accolades.

A new Mediaocean survey reveals 66% of marketers seek positive ad verification models, citing rising costs and limited provider choices as key concerns.

Luzern eCommerce has acquired Tambo Marketplaces Limited to enhance its Amazon strategy, combining expertise for a powerful eCommerce solution.