Consumer Trust stories
Shoppers turn against AI social content, survey finds
Last week
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Pivoting marketing strategy in the face of a recession
Last week
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cx
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martech
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partner programmes
Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
Bazaarvoice launches API to boost AI review discovery
Last week
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martech
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commerce systems
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erp
Bazaarvoice unveils patent-pending API to help brands and retailers surface verified reviews in AI-led shopping and search results.
Brands are losing the Buy Box and up to 80% of marketplace sales with it
Last week
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cx
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martech
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supply chain
Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.
UK firms back bank-led recurring payments over cards
Last week
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fintech
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cx
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martech
UK businesses back bank-led recurring payments as GoCardless says cards and admin costs are draining revenue and delaying collections.
Login problems drive consumers away from digital services
This month
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data protection
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digital transformation
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mfa
Thales report finds weak login and sign-up flows are pushing users away, as trust in AI, data handling and digital services remains low.
TikTok Shop adds Bazaarvoice reviews to product pages
Last month
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cx
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martech
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e-commerce
TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.
GSMA says Mobile Money hits USD $2 trillion in 2025
Last month
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data protection
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crypto
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fintech
Mobile money transactions topped USD $2 trillion in 2025 as global use surged, led by Sub-Saharan Africa but with growth across all regions.
Gen Z most exposed to UK scam attempts, study finds
Last month
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data protection
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phishing
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email security
Gen Z in the UK face the steepest surge in online scam attempts as AI-powered fraud grows more convincing and younger shoppers stay less wary.
Bazaarvoice finds AI review use fuels shopper mistrust
Last month
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cx
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martech
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personalisation
Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.
UK consumers trust banks over AI for financial advice
Last month
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digital transformation
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fintech
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risk & compliance
UK consumers still favour banks over AI for financial advice, with over a third saying they do not trust artificial intelligence in banking.
AI aids product discovery, but shoppers shun checkout
Last month
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data protection
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digital transformation
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cx
AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.
Generational divides shape how shoppers use green data
Last month
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martech
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commerce systems
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partner programmes
Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.
UK retailers turn to TikTok & AI as social shopping grows
Last month
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digital transformation
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martech
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omnichannel
UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.
Virgin Media O2 pays GBP £6.6m to recycle 85,500 devices
Last month
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uc
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data protection
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5g & beyond
Virgin Media O2 paid GBP £6.6m to customers for 85,500 unwanted devices in 2025, highlighting e-waste risks and data security fears.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Global Day of Unplugging pushes brands to cut noise
Last month
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data protection
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cx
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martech
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
Dell email mixes payment-style header with promos
Last month
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malware
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network infrastructure
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cx
Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.
'Pay by Bank' awareness falls as usage soars in UK
Last month
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fintech
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risk & compliance
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bnpl
UK awareness of 'Pay by Bank' has plunged even as open banking payments surge, sparking calls for a single, standardised label at checkout.
UK shoppers warm to AI agents but trust concerns grow
Last month
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data protection
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cx
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martech
UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.