Consumer Trust stories - Page 6

A new SOTI report highlights rising consumer concerns over data security in social commerce, as 54% would avoid retailers using AI to track purchases.

As Data Privacy Day unfolds, experts stress the urgent need for organisations to strengthen data protection strategies amid rising cyber threats and evolving regulations.

Traditional loyalty programmes are struggling to meet the evolving expectations of consumers, who demand instant rewards and personalised experiences.

Infor Nexus has launched NexTrace, a supply chain traceability solution to help firms comply with EU regulations on product sustainability and transparency.

A Gartner survey reveals that 68% of US consumers feel exploited by dynamic pricing, with many preferring brands that offer consistent prices.

Keyfactor foresees a pivotal shift in data security practices by 2025, driven by quantum computing advances and the adoption of post-quantum cryptography.

Lifecycle Software predicts that 2025 will see a rise in Mobile Virtual Network Operators, AI regulation challenges, and significant advancements in 6G technology.

A study shows strong interest in AI cars among Europeans, with 79% keen but only 23% willing to pay extra for the technology.

As Black Friday looms, retailers face the dual challenge of IT resilience and consumer trust in AI, with only 10% of UK shoppers keen to use AI tools.

A study from Syrenis reveals that 71% of AI users regret sharing their data, highlighting rising concerns over privacy in an AI-driven world.

Research by Daemon reveals that 58% of consumers would share their email for a 25% discount, indicating a generational divide in data sharing willingness.

A new report reveals a staggering 19% rise in global fraud attacks, largely fuelled by AI exploitation, highlighting urgent need for improved detection measures.

Acxiom's latest report reveals key customer experience trends for 2025, highlighting the essential blend of human engagement and AI technology.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.

In a fragmented digital ecosystem, brands must adopt omnichannel loyalty strategies to foster deeper connections and meet evolving consumer expectations.

Okta has launched its Customer Identity Cloud product, Auth for GenAI, to enhance identity security in rapidly evolving Generative AI applications.

Research from Cohesity reveals that consumers worldwide are increasingly alarmed about excessive data collection and potential AI threats to their privacy.

Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.

MoneyGram confirms a cyberattack that crippled its services, raising alarms about vulnerabilities in the financial sector amid ongoing digital transformation.