CONTEXT stories
UK PC retail slumps with sales down as much as 26%, while Germany and France surge ahead, widening Europe's consumer tech divide.
UK refurbished PC sales nearly double as price-conscious buyers spur fastest growth in Europe and push second-life tech into the mainstream.
Europe's cyber market grew 5.2% in 2025 as Italy and Poland surged, offsetting late-year declines in the UK and Germany.
Shoppers are heading back to tech stores across Europe as complex, big-ticket gadgets push buyers towards in-person advice and demos.
UK tech retail sales rose 5.4% in Q3 2025, outpacing national retail growth but lagging behind Europe's 21% surge in the sector.
European IT distribution showed resilience in Q2 2025 with software and AI-driven hardware boosting growth despite tariff and networking challenges.
Europe's imaging market sees falling prices and weaker demand in Q2 2025, with unit sales and revenues declining after a strong start to the year.
Rising memory and storage costs are pushing prices higher, threatening European PC shipments as buyers delay refreshes.
Rising investment in video tools is offsetting weaker demand for headsets and phones, leaving Europe's UC&C market increasingly fragmented.
Retailers risk missing a lucrative SME market, as business buyers pay far more for notebooks than households and demand pricier, work-ready devices.
Weak business spending and falling prices left Europe's printer market below its 2025 average by Week 26, despite resilient consumer sales.
Industrial 3D printer revenue jumped 32% in the first quarter as defence, drone and electronics orders offset weakness in Europe.
Regulatory deadlines and access risks are pushing companies to treat AI agents like privileged users, lifting demand for identity security tools.
Smaller firms' shift towards higher-spec devices is widening Europe's pricing gap, with reseller average selling prices rising far faster than retail chains.
Higher average selling prices are offsetting weaker demand, lifting European notebook revenues 12% in early Q2 despite falling unit sales.
Identity and data protection tools are taking a larger share of European security budgets as older perimeter products lose ground.
Consumers are prioritising pricier PCs over phones, as higher component costs and longer upgrade cycles lifted retail tech revenues across Europe.
Industrial 3D printer shipments return to growth as aerospace demand and a strong China rebound lift high-end metal systems in 2025.
AI notebook prices across Europe have slumped by a third, pushing the tech into the mainstream as retailers juggle volume against margins.
Desktop PC sales in Europe rose 22% in early Q2 2025, outpacing notebooks, as AI-ready notebooks gain momentum amid commercial refresh cycles.
