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Creative Technologies stories

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
Canva founders

Canva launches AI 2.0 to turn prompts into editable designs

Today
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digital transformation
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Canva expands AI push with conversational design, task automation and workplace connectors in bid to become an agentic platform.
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ICO launches privacy campaign for parents of children

Yesterday
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data protection
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risk & compliance
ICO launches its biggest child privacy drive, with Nexer Digital building an accessible hub to help parents guide primary school children online.
Blackmagic design

Blackmagic adds Apple Watch control to iPhone camera app

Yesterday
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wearables
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ios
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apple iphone
Blackmagic Design updates Blackmagic Camera for iOS with Apple Watch controls and ATEM integration, turning mounted iPhones into remote studio cameras.
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The Real World launches expert-approved Campus certificate

3 days ago
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The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.
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Wolfstone Digital launches in Suffolk to target AI search

3 days ago
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data analytics
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martech
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partner programmes
Wolfstone Digital opens in Suffolk with an AI search focus, citing 1,621 mentions for The Investors Centre and conversion rates said to outpace organic traffic.
Adobe explainer

Adobe just rewrote the rules of graphic design

3 days ago
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storage
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martech
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physical security
Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
Creative

Adobe unveils Firefly AI assistant to streamline creative workflows

3 days ago
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martech
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Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
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Adobe launches Firefly AI Assistant for creative apps

3 days ago
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digital entertainment
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Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
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Springboards launches Flint AI model for marketers

3 days ago
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genai
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llms
Springboards unveils Flint, a novelty-focused AI model for marketers, as it refreshes its platform with new self-serve plans and wider access.
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RWS study finds multilingual AI gaps are narrowing

4 days ago
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digital transformation
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ai
Study says multilingual AI is improving, but model updates can still swing quality and cost for businesses across languages.
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Nearly 18% of marketing emails miss inboxes, study finds

4 days ago
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partner programmes
APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
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Hyland appoints Lubor Ptacek as Product Marketing Chief

5 days ago
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document management
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data analytics
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digital transformation
Hyland names Lubor Ptacek Senior Vice President of Product Marketing as the software group sharpens its global AI product strategy.
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Has AAA gaming left portable too late?

5 days ago
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gaming
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network infrastructure
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edge computing
GTA 6's switch away from Nintendo Switch 2 at launch underlines a wider shift as studios rethink portable play, exclusives and hybrid gaming.
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8x8 wins Gold for Engage at New York design awards

Last week
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digital transformation
8x8's Engage platform has won Gold at the NY Product Design Awards, with judges praising its unified workspace for customer-facing staff.
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Ascendion named HFS market leader in agentic services

Last week
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Ascendion wins HFS market leader nod as agentic AI wins gains in legacy modernisation, testing and enterprise delivery.
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G2A partners with epay on gaming gift cards marketplace

Last week
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fintech
G2A teams up with epay to broaden its marketplace with hundreds of gaming and entertainment gift cards as demand for prepaid digital spending grows.
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Shoppers turn against AI social content, survey finds

Last week
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
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PayPal brings payment links to Canva's 265 million

Last week
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digital transformation
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fintech
PayPal brings payment links into Canva for 265 million users, letting creators, entrepreneurs and small firms sell from designs with QR codes and checkouts.
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Optimizely training sparks surge in marketing AI agents

Last week
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digital transformation
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Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
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Sprinklr adds AI copilots & controls in Spring '26 update

Last week
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Sprinklr rolls out Spring '26 update with AI copilots, testing controls and customer feedback tools for enterprises.