Customer data stories
![Story image](../../../../../uploads/story/2024/09/06/preview_techday_c54d2e263fe7e13f017d.webp)
Indosat launches IMSecure to bolster customer data protection
2 days ago
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data protection
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malware
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phishing
Indosat Ooredoo Hutchison has launched IMSecure, reinforcing their commitment to data protection, aiming to fortify customer trust against digital threats.
![Story image](../../../../../uploads/story/2024/09/06/preview_techday_7d87f1a678736037a92b.webp)
Salesforce introduces integrated upgrade with Salesforce Foundations
2 days ago
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cx
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cdp
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user interface
Salesforce launches Salesforce Foundations, a major upgrade integrating Sales, Service, Marketing, Commerce, and Data Cloud features at no added cost, enhancing user experience.
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_4dc790a2a99bf3ef4370.webp)
Mihup.ai unveils AI suite to boost contact centre efficiency
4 days ago
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martech
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private cloud
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cdp
Mihup.ai reveals an 8-billion parameter AI suite tailored for contact centres, promising to enhance efficiency, agent performance, and customer satisfaction.
![Story image](../../../../../uploads/story/2024/08/14/preview_techday_dc14258cd08338b72701.webp)
Malaysia Aviation Group boosts Martech with Anchora and GrowthOps partnership
Last month
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cx
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martech
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cdp
Malaysia Aviation Group partners with GrowthOps Asia and Anchora to boost marketing through tech upgrades, aiming to personalise and enhance customer experiences.
![Story image](../../../../../uploads/story/2024/07/31/preview_techday_d6f8063493c0845425fc.webp)
Digital disruption and ‘customer lifetime value’
Wed, 31st Jul 2024
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cx
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martech
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cdp
If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.
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UK marketers adopt AI for Olympics strategies, study reveals
Thu, 25th Jul 2024
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martech
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cdp
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ai
Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.
![Story image](../../../../../uploads/story/2024/07/15/preview_techday_129c609baf4f177686e0.webp)
AI Appreciation Day and the age of Gen AI
Mon, 15th Jul 2024
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martech
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cdp
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ai
Generative AI isn't just jargon—it's revolutionising IT. Explore its strategic value, cross-functional implementation, and trust-building transparency.
![Story image](../../../../../uploads/story/2024/07/10/preview_techday_4a16d4f58262e86df315.webp)
Figma launches AI-driven tools with strong privacy focus
Wed, 10th Jul 2024
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encryption
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martech
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cdp
Figma unveils AI-driven features to boost design efficiency and creativity, while emphasizing strong data privacy and security measures in AI model development.
![Story image](../../../../../uploads/story/2024/06/19/preview_Gaurav_Pathak.webp)
Exclusive: Informatica reveals benefits of CLAIRE GPT
Tue, 25th Jun 2024
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cdp
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martech
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data privacy
Gaurav Pathak, who played a pivotal role in the AI tool's development, has described CLAIRE GPT as an enterprise-focused alternative to Chat GPT.
![Story image](../../../../../uploads/story/2024/06/19/preview_techday_c74a43941988ae9be149.webp)
ANZ Plus launches digital identity service with ConnectID
Wed, 19th Jun 2024
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martech
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physical security
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cdp
ANZ Plus partners with ConnectID to launch a Digital Identity service, simplifying and securing identity verification for customers, enhancing data privacy and reducing fraud.
![Story image](../../../../../uploads/story/2024/06/19/preview_Simon_Le_Grand_Lightspeed_2.webp)
Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Wed, 19th Jun 2024
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cx
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martech
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cdp
In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.
![Story image](../../../../../uploads/story/2024/06/19/preview_techday_89499d3c22bd61dbc610.webp)
Twilio report underscores AI's vital role in predictive marketing
Wed, 19th Jun 2024
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uc
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martech
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cdp
Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.
![Story image](../../../../../uploads/story/2024/06/18/preview_techday_c2c1af43ad79ccdae129.webp)
Incubeta acquires Persuasion Technologies to enhance analytics
Tue, 18th Jun 2024
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data analytics
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martech
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cdp
Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.
![Story image](../../../../../uploads/story/2024/06/17/preview_techday_6df869b5893563c270fd.webp)
Experts: Australian firms facing cybersecurity challenges
Mon, 17th Jun 2024
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martech
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breach prevention
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cdp
Experts are urging change in digital investments to balance costs and ensure security, as Australian firms are facing economic hurdles and rising cyber threats.
![Story image](../../../../../uploads/story/2024/06/11/preview_techday_1422b0b87186cb2dc8d0.webp)
Salesforce report highlights AI adoption & data challenges in Singapore
Tue, 11th Jun 2024
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martech
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cdp
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account-based marketing
Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.
![Story image](../../../../../uploads/story/2024/06/10/preview_techday_3d82117372b6f8b3b610.webp)
Five9 & Salesforce collaborate on AI solutions for contact centres
Tue, 11th Jun 2024
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uc
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cx
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martech
Five9 and Salesforce have launched a new AI-enhanced integration aimed at revolutionising contact centres. The upgrade promises to boost agent efficiency and customer satisfaction.
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UK brands hit by GBP £5.9 billion EU sales drop post-Brexit
Tue, 11th Jun 2024
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martech
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cdp
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brexit
Brexit has slashed British non-food retail exports to the EU, costing GBP £5.9 billion since 2019, while marketplaces rise as vital channels for UK brands.
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Twilio debuts Linked Audiences & Data Graph for Segment CDP
Thu, 6th Jun 2024
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data analytics
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cx
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martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
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Salesforce enhances Einstein Copilot AI for marketers & merchants
Fri, 24th May 2024
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crm
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cx
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martech
Salesforce has unveiled new Einstein Copilot features aimed at marketers and merchants, enhancing AI-driven customer interaction and business efficiency.
![Story image](../../../../../uploads/story/2024/05/24/preview_img-l2cW9AAA8BQ4IELUqsJX2AeZ.webp)
GDPR challenges: Baillie's six data management solutions
Fri, 24th May 2024
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data protection
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martech
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risk & compliance
Six years post-GDPR, many businesses still grapple with compliance. Andy Baillie of Semarchy proposes six MDM solutions to address ongoing data management challenges.