Customer engagement stories - Page 13

Vector Capital will merge AI firms Showpad and Bigtincan under the Showpad brand to create a global AI-driven revenue enablement platform by 2025.

Twilio has launched global RCS messaging, enabling businesses to send branded, interactive messages, boosting engagement and trust across 20 countries.

Fergus has appointed Hugh Walker as Head of Customer Experience to lead customer teams and enhance its job management software platform globally.

A study reveals most UK SMEs lack formal marketing plans, with only 31.4% having a strategy, risking loss of focus on core marketing fundamentals.

Seismic has integrated its Aura AI with Salesforce's Agentforce to boost B2B sales by offering real-time content and adaptive playbooks within a single platform.

Generative AI boosts US retail web traffic by 4,700% year-on-year as shoppers increasingly use AI tools for research and recommendations, Adobe reveals.

Saviynt appoints Kevin Spurway, with 20+ years in enterprise SaaS marketing, as Chief Marketing Officer to boost growth and market leadership.

Keyloop partners with Kortical to embed AI in its software, boosting UK automotive dealers' finance renewal rates by an average 7.1% in early trials.

Sinch leads Gartner's 2025 CPaaS report, ranking top for multinational organisations and video use cases, reflecting its global communication strengths.

Ververica's Unified Streaming Data Platform enables global betting firms to deliver live odds with sub-second latency, boosting fraud defence and user personalisation.

Retailers worldwide are embracing AI-driven personalization and immersive tech to boost holiday sales and reduce returns this peak season, says new survey.

Xsolla has launched a new Unity SDK to help developers monetise games directly, with cross-platform support and over 1,000 payment methods worldwide.

SquadStack.ai has launched a voice-first autonomous AI agent to automate sales, doubling lead connectivity and cutting acquisition costs across various industries.

monday.com enhances its partner programme with new AI and Service specialisations to boost expertise, revenue streams and customer alignment globally.

Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.

Smartsheet appoints Stephanie Berner as Chief Customer Officer to enhance customer success and integrate AI across its platform for global growth.

NiCE expands its AI partnership with Salesforce to unify customer service via deeper integration between CXone Mpower and Service Cloud platforms.

OpenAI's GPT-5, a multimodal AI platform with text, image, audio and video input, aims to boost accessibility and transform customer engagement across industries.

8x8 launches The Power of You campaign, spotlighting customer achievements and experiences over product features in a human-centred approach.

Omnissa bolsters leadership with three senior hires to accelerate partner-led growth and expand its global digital workspace market presence.