Market research stories
European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.
Automotive Insights bolsters senior team with three key hires and relocates to a new Manchester base to fuel its next growth phase.
Two-thirds of UK digital investors risk locking away wealth, as most leave no clear instructions for others to access online assets.
AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.
Europeans are embracing AI for daily tasks and shopping, even as frustration mounts over a surge in low‑quality AI‑generated content.
IDC says AI demand drives global server revenue to a record USD $444.1 billion, with hyperscalers and GPU-based systems leading the surge.
SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
Virtana debuts system-wide AI observability as enterprises battle double-digit AI job failures and mounting hybrid, multi-cloud fragility.
Enterprises ditch plug-and-play AI as Cognizant research shows buyers now favour bespoke builds and services-led, long-term partnerships.
Teradata upgrades Enterprise Vector Store with multimodal AI and agents to unify unstructured search and workflow orchestration at scale.
IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.
Ahead of International Women's Day, new research exposes how shattered confidence, bias and complexity fuel a stubborn credit gap for women.
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
Shoddy search tools are driving Australians from favourite online retailers, with 72% abandoning brands and many paying rivals more.
Australian firms boost AI spending for customer experience, but skills, data gaps and staff concerns show ambitions outpacing readiness.
Bon Charge launches 25% off sleep sale for World Sleep Day as Australians turn to red light, infrared and blue light blocking tech.
Collaborative, human-centred research is redefining how technology decisions are made, blending data, empathy and AI-era critical thinking.
As ad dashboards multiply, an industry obsessed with metrics risks losing sight of the messy human stories behind every click and conversion.
Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.
Australian shoppers are deserting online retailers over clunky site search, with many paying more elsewhere for AI‑style, natural language results.