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Partner Marketing stories

Awin recovers over USD $250 million in lost affiliate revenue
Marketing Technologies

Awin recovers over USD $250 million in lost affiliate revenue

Awin's Conversion Protection Initiative has helped brands recover over USD $250 million in lost affiliate revenue, boosting conversion rates and sales significantly.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025

Global Stories

Partner Marketing stories

Barracuda expands partner success programme for MSPs
Cloud Security

Barracuda expands partner success programme for MSPs

Partners will get more co-marketing tools and training as Barracuda seeks to help MSPs win customers and speed sales.

By Mark Tarre • 3 min read • Last month
Avalara appoints Nikita Khatri to lead ANZ marketing
Software-as-a-Service

Avalara appoints Nikita Khatri to lead ANZ marketing

The appointment strengthens Avalara's push in Australia and New Zealand, where it is targeting more customers in retail, logistics and exports.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 25th Jun 2026
8x8 appoints Emily Masterton as Global Channel Head
Unified Communications

8x8 appoints Emily Masterton as Global Channel Head

The promotion signals 8x8's push to deepen partner sales, with Emily Masterton tasked with improving channel support and trust worldwide.

By Sofiah Nichole Salivio • 4 min read • Thu, 28th May 2026
ThreatDown names finance & marketing chiefs to drive growth
Fintech

ThreatDown names finance & marketing chiefs to drive growth

The cyber security unit is deepening its partner-led push as channel revenue climbs from 1% to 40% and bundle adoption rises.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 7th May 2026
Adclear partners NinjaTrader on AI compliance checks
Software-as-a-Service

Adclear partners NinjaTrader on AI compliance checks

NinjaTrader’s marketing teams in the US and Europe will use AI tools to speed checks on ads and social posts amid tighter scrutiny.

By Karen Joy Bacudo • 3 min read • Wed, 1st Apr 2026
How Sourcepass turns firewall upgrades into a competitive edge
Customer Relationship Management

How Sourcepass turns firewall upgrades into a competitive edge

Managing 600+ SonicWall firewalls, Sourcepass turns routine upgrades into a strategic weapon for security, efficiency and client trust.

By Gaëlle Perrin • 4 min read • Tue, 24th Mar 2026
Chaotic marketing teams see burnout & stalled deals
Firewalls

Chaotic marketing teams see burnout & stalled deals

Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.

By Shannon Williams • 4 min read • Fri, 27th Feb 2026
Awin unveils tools to speed affiliate campaign setup
Robotic Process Automation

Awin unveils tools to speed affiliate campaign setup

Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.

By Sean Mitchell • 3 min read • Thu, 26th Feb 2026
Xero Power Lists boost app discovery, developer reach
Fintech

Xero Power Lists boost app discovery, developer reach

Xero launches App Store Power Lists to spotlight top referred apps, boosting discovery for small businesses and reach for developers.

By Karen Joy Bacudo • 4 min read • Thu, 26th Feb 2026
SolarWinds revamps global partner programme with tiers
Data Analytics

SolarWinds revamps global partner programme with tiers

SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.

By Sofiah Nichole Salivio • 3 min read • Fri, 6th Feb 2026
US holiday online sales hit record on mobiles & AI
Gaming

US holiday online sales hit record on mobiles & AI

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

By Mark Tarre • 5 min read • Thu, 8th Jan 2026
UBE Marketing launches to support B2B clients in Microsoft sector
Marketing Technologies

UBE Marketing launches to support B2B clients in Microsoft sector

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025

Stories from Other Regions

Partner Marketing stories

Marketing investment in B2B tech - Southeast Asia must do better
Software-as-a-Service

Marketing investment in B2B tech - Southeast Asia must do better

Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.

By Patrick Keenan • 4 min read • Wed, 22nd Apr 2026
Give to Gain: Why women learning from women matters more than ever
Human Capital Management

Give to Gain: Why women learning from women matters more than ever

When women mentor and network with one another, they transform individual careers into collective momentum for gender equality.

By Betsy Doughty • 5 min read • Fri, 6th Mar 2026
Gallagher Security names Nikki Cardenas to lead US channel
Data Analytics

Gallagher Security names Nikki Cardenas to lead US channel

Gallagher Security appoints Nikki Cardenas as US National Channel Partner Manager to bolster integration-focused partner ecosystem.

By Mark Tarre • 4 min read • Wed, 4th Mar 2026
Levanta unifies creator & affiliate tools for Shopify
Marketing Technologies

Levanta unifies creator & affiliate tools for Shopify

Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.

By Catherine Knowles • 4 min read • Wed, 4th Mar 2026