Social Media Stories - Page 2

UK Stories

Social Media stories

UK fraud losses rise as AI scams drive new warnings

Industry experts warn that reimbursement is masking the scale of scams, as APP losses climbed 19% to GBP £576.4 million last year.

By Karen Joy Bacudo • 6 min read • Last week

Gaming

One in five UK fans miss live sport due to broadband

Streaming delays and buffering are leaving millions of viewers missing key moments as home broadband struggles to cope with live sport.

By Mark Tarre • 4 min read • Last week

Digital Transformation

Solving the retail generational buying gap one basket at a time

Retailers risk missing out on Gen Z's rising spend unless they fix legacy systems and align stock, finance and service to changing habits.

By Oscar Strachen • 5 min read • Last week

Global Stories

Social Media stories

Digital Transformation

UK firms struggle to reach customers online, study says

Rising ad costs and changing algorithms are leaving many UK firms with little visibility over which digital channels win customers.

By Mark Tarre • 4 min read • Last week

Artificial Intelligence

UK Father's Day spending set to hit GBP £1.32 billion

Last-minute purchases are set to lift UK Father's Day spending to GBP £1.32 billion, with retailers bracing for a surge in courier demand.

By Mark Tarre • 4 min read • Last week

Gaming

TikTok rolls out AI ad tools to woo Southeast Asia

Southeast Asian app makers could see faster user growth as TikTok adds AI tools to keep advertising, content and purchases inside its platform.

By Mark Tarre • 4 min read • Last week

Marketing Technologies

DoubleVerify adds YouTube Audio Ads suitability reporting

Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.

By Sofiah Nichole Salivio • 4 min read • Last week

Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Last week

Marketing Technologies

WARC lifts ad outlook but Gulf crisis risks USD $94bn

A prolonged Gulf energy crisis could wipe USD $93.7 billion from expected ad market growth as higher costs hit spending worldwide.

By Karen Joy Bacudo • 5 min read • Last week

Software-as-a-Service

Fynd launches Create platform for UK fashion brands

UK fashion brands facing thinner margins may gain faster design and production cycles as Fynd rolls out its AI system.

By Sofiah Nichole Salivio • 4 min read • Last week

Digital Transformation

Adobe & LinkedIn launch free AI training for marketers

Marketers worldwide can now access free courses as the companies respond to a 113% annual rise in AI-literate job postings.

By Sean Mitchell • 4 min read • Last week

Malware

Illegal streaming users in Asia-Pacific face cybercrime

Nearly half of illicit streaming apps tested in Asia-Pacific contained malware, heightening risks of fraud, identity theft and device compromise.

By Sofiah Nichole Salivio • 4 min read • Last week

Malware

Fans warned over World Cup cyber scams & fake tickets

Fans buying tickets or streams for the FIFA World Cup face fake sites, rogue apps and QR-code traps that can steal payment details.

By Joseph Gabriel Lagonsin • 5 min read • Last week

Marketing

World Cup talk dominated by halftime show, not brands

Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.

By Mark Tarre • 4 min read • Last week