Social Media stories - Page 3
AI Personality awards launch with USD $90,000 prize
Last month
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genai
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ai
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ai ethics & governance
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Last month
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partner programmes
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e-commerce
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marketing
THG Commerce teams with Beauty of Joseon for UK TikTok Shop debut, with affiliate creators driving 68% of early revenue and boosting Korean skincare reach.
Gen Z most exposed to UK scam attempts, study finds
Last month
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data protection
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phishing
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email security
Gen Z in the UK face the steepest surge in online scam attempts as AI-powered fraud grows more convincing and younger shoppers stay less wary.
UK consumers trust banks over AI for financial advice
Last month
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digital transformation
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fintech
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risk & compliance
UK consumers still favour banks over AI for financial advice, with over a third saying they do not trust artificial intelligence in banking.
PushON appoints Emma Gunn & Emily Harris amid growth
Last month
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digital transformation
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martech
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commerce systems
Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.
UK businesses hit by cyber breaches as phishing rises
Last month
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malware
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firewalls
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vpns
Cyber breaches hit 43% of UK firms as phishing surges and basic safeguards like 2FA and VPNs see worryingly low uptake.
Creators eclipse broadcasters in Oscars social media surge
Last month
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martech
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digital engagement
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marketing
Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.
AI Music Still Less Than 1% of Streams, Report Says
Last month
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digital entertainment
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genai
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ai
AI tracks remain under 1% of streams as platforms curb spam and rights holders pivot from lawsuits to licensing synthetic artists.
Cybercrooks abuse Keitaro tracker for AI scam campaigns
Last month
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malware
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phishing
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martech
Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.
OXIL urges safeguarding framework to curb online scams
Last month
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cx
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martech
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cybersecurity
OXIL unveils a safeguarding-based blueprint to fight online scams, shifting responsibility from individuals to coordinated organisational action.
Finspector revamps AI to police finfluencer promos
Last month
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saas
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digital transformation
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fintech
Cambridge-based Finspector has rebuilt its AI platform to scan finfluencer videos, images and posts as UK regulators tighten oversight.
UK retailers turn to TikTok & AI as social shopping grows
Last month
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digital transformation
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martech
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omnichannel
UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.
AI agents vs AI automations: how to get the mix right in your future marketing strategy
Last month
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digital transformation
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cx
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martech
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
Qualtrics unveils AI tools to fix customer issues fast
Last month
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uc
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data analytics
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digital transformation
Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.
AI speeds up content production, but sameness a problem
Last month
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cx
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martech
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rpa
PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.
Pacvue adds Reddit Ads to unify retail media planning
Last month
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cx
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martech
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commerce systems
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
World Cup to spark UK spending surge & second screens
Last month
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gaming
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cx
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martech
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Why brand visibility is the most critical metric in today's AI-driven world
Last month
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
iHeartMedia & Global Gaming League forge audio pact
Last month
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gaming
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digital entertainment
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ar, vr & metaverse
iHeartMedia signs Global Gaming League audio deal to launch culture-driven gaming podcasts across its US broadcast and streaming network.