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Boston Consulting & Pencil partner to boost AI in marketing
Marketing Technologies

Boston Consulting & Pencil partner to boost AI in marketing

Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.

By Shannon Williams • 3 min read • Thu, 22nd May 2025
Gen X influencers spark brand interest as social media booms
Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025
X-PHY unveils real-time on-device deepfake detection tool
Unified Communications

X-PHY unveils real-time on-device deepfake detection tool

X-PHY launches on-device deepfake detector, promising up to 90% accuracy to identify AI-generated media without internet connectivity.

By Catherine Knowles • 3 min read • Mon, 28th Apr 2025
Rising threats to influencers as cyber attacks escalate
Multi-factor authentication

Rising threats to influencers as cyber attacks escalate

Bitdefender reports a dramatic rise in cybercrime targeting social media influencers, uncovering over 9,000 malicious livestreams on YouTube in 2024.

By Melania Watson • 3 min read • Wed, 9th Apr 2025
Apple announces free online WWDC 2025 for developers
Software Development

Apple announces free online WWDC 2025 for developers

Apple has revealed that its Worldwide Developers Conference will take place online from 9 to 13 June 2025, offering free access to all developers.

By Sean Mitchell • 2 min read • Wed, 26th Mar 2025
Counter-Strike 2 gamers warned about rising scam threats
Gaming

Counter-Strike 2 gamers warned about rising scam threats

Bitdefender Labs warns the Counter-Strike 2 community of scammers exploiting major esports events like IEM Katowice 2025 to defraud gamers through hijacked YouTube accounts.

By Melania Watson • 3 min read • Fri, 21st Feb 2025
Gen's report reveals surge in cyber threats for Q4 2024
Malware

Gen's report reveals surge in cyber threats for Q4 2024

Gen's Q4 2024 Threat Report reveals a staggering 2.55 billion cyber threats were blocked, with 321 threats emerging every second, highlighting alarming trends in online fraud.

By Shannon Williams • 3 min read • Wed, 19th Feb 2025
KOMI Group reports 45% annual turnover growth in 2025
YouTube

KOMI Group reports 45% annual turnover growth in 2025

KOMI Group has announced a remarkable 45% rise in annual turnover, bolstered by a 77% surge in Q4 revenues, as the Manchester-based digital media firm plans US expansion.

By Kaleah Salmon • 3 min read • Fri, 7th Feb 2025
YouTube tops list as most popular global side hustle
Marketing Technologies

YouTube tops list as most popular global side hustle

A study by Printful reveals YouTube content creation as the world's top side hustle, with a 189% rise in global searches and UK earnings averaging GBP £4,192.

By Shannon Williams • 3 min read • Fri, 27th Dec 2024
Hands-on Review: HoverAir X1 drone
YouTube

Hands-on Review: HoverAir X1 drone

The HoverAir X1 drone boasts impressive autonomous flying features and delivers smooth 2.7K video quality, perfect for novices.

By Damian Seeto • 6 min read • Thu, 17th Oct 2024

Stories from Other Regions

YouTube stories

Analytic Partners launches APAC hub for marketing insights
Partner Programmes

Analytic Partners launches APAC hub for marketing insights

Analytic Partners launches The CMO Office, a new APAC hub offering weekly insights and podcasts to boost marketing effectiveness across the region.

By Kaleah Salmon • 3 min read • Tue, 13th May 2025
Superloop to boost Australia Cup with live AI-powered streams
Unified Communications

Superloop to boost Australia Cup with live AI-powered streams

Superloop partners with Football Australia to support the Australia Cup and deliver AI-powered 4K live broadcasts, enhancing coverage for 750+ community teams.

By Melania Watson • 3 min read • Tue, 6th May 2025
YouTube at 20: Canadian creators reflect on culture & growth
Digital Entertainment

YouTube at 20: Canadian creators reflect on culture & growth

YouTube celebrates 20 years, with Canadian creators contributing CAD $1.8 billion to GDP and inspiring a global audience through diverse content and innovation.

By Melania Watson • 4 min read • Wed, 23rd Apr 2025
YouTube launches shopping affiliate programme with Shopee
YouTube

YouTube launches shopping affiliate programme with Shopee

YouTube has launched its Shopping affiliate programme in Singapore with Shopee, enabling creators to tag products in videos and drive sales while engaging audiences.

By Kaleah Salmon • 4 min read • Mon, 7th Apr 2025
Blend AI opens US office to bolster ecommerce solutions
Software-as-a-Service

Blend AI opens US office to bolster ecommerce solutions

Blend AI, an Australian adtech firm, has launched its first US office in Austin, seeking to enhance its presence in the burgeoning ecommerce market.

By Melania Watson • 3 min read • Tue, 1st Apr 2025
Techcombank leads in Vietnamese banking brand equity rise
Unified Communications

Techcombank leads in Vietnamese banking brand equity rise

Techcombank's Brand Equity Index has surged by 68% in Q4 2024, now leading Vietnam's banking sector, fuelled by innovative marketing and community engagement.

By Catherine Knowles • 3 min read • Thu, 23rd Jan 2025
Rachel Conlan to keynote at AusCryptoCon in Sydney
Blockchain

Rachel Conlan to keynote at AusCryptoCon in Sydney

Rachel Conlan, Global CMO at Binance, will headline AusCryptoCon in Sydney, welcoming 10,000 crypto enthusiasts.

By Imee Dequito • 3 min read • Mon, 28th Oct 2024