Cynomi launches ELEVATE to boost cybersecurity partner growth

Cynomi has introduced ELEVATE, a new partner programme designed to support managed service providers (MSPs) and managed security service providers (MSSPs) in delivering cybersecurity, compliance and virtual Chief Information Security Officer (vCISO) services.

The ELEVATE programme is structured in tiers and provides enhanced support, training, tools and co-marketing opportunities to help partners increase efficiency and expand their service offerings. According to Cynomi, the scheme offers immediate access to benefits with no installation or setup requirements, enabling partners to quickly deliver value to their customers.

With its recent $37 million Series B funding round, Cynomi is expanding efforts to back its partner network. The company's channel-only approach means services are sold exclusively through partners, which Cynomi states helps avoid channel conflicts and supports partner growth.

The programme is developed to generate predictable and recurring revenue streams for MSPs and MSSPs. ELEVATE offers a ramp-up that enables partners of varying sizes to start providing services rapidly. Support through training, technical resources and marketing is available from the outset, aiming to equip partners to identify and act on revenue opportunities in areas such as prospecting, assessments and upselling.

Partners moving through the various tiers of the programme will have access to additional resources and benefits, in line with the performance incentives set by the scheme. These are designed to enable partners to reward growth with further support, functionality and co-marketing collaborations.

David Primor, Ph.D., Co-founder and Chief Executive Officer of Cynomi, commented on the launch:

"With our recent Series B investment, we are uniquely positioned to invest even more in the success of our partners. ELEVATE is more than just a partner program, it's a growth engine that enables our partners to scale their cybersecurity offerings, differentiate their services, and unlock new value streams with speed and confidence. Our partners already report exceptional margins. Leveraging the tools available in the new program, will boost their profitability even further. This is just the beginning of what we're building to support our growing partner ecosystem."

Cynomi reports a growing presence among service providers, noting more than 300 partners currently using its platform. The company's AI-enabled platform is designed to automate cybersecurity and compliance tasks and to streamline processes such as risk assessment and management, compliance readiness, and remediation planning. According to Cynomi, these automated functions can reduce manual work by up to 70 percent, which is intended to increase productivity and reduce operational costs for service providers.

The platform aims to provide a standardised process and step-by-step guidance for MSPs and MSSPs to manage cybersecurity operations for their clients. By centralising these services, Cynomi states that it supports providers in scaling their offerings while maintaining service quality and improving customer security postures.

Cynomi's global operations span locations in Israel, the United Kingdom and the United States. Its backing includes investment from a group of venture capital firms. The company states that it is committed to ongoing development of its partner ecosystem and tools for enabling partners in the cybersecurity sector.