Responsive links ChatGPT & Copilot to approved content

Responsive has launched an MCP integration and a Portal Automation feature, connecting its software with ChatGPT, Microsoft Copilot and Claude.

The integration uses a Model Context Protocol server to let sales, marketing and other customer-facing teams access Responsive from inside those AI tools. Users can answer prospect and customer questions, draft emails, proposals and presentations, and pull material from approved company content without switching applications.

The launch targets teams that increasingly use AI assistants as a starting point for customer responses. Responsive argues that speed alone is not enough if responses are not tied to vetted internal information.

The move reflects a wider shift in software toward layers that connect generative AI systems with trusted data sources. Responsive cited Gartner research forecasting that by 2027, 80% of AI agent interaction with SaaS applications will take place through SaaS-hosted MCP servers, up from less than 5% in 2025.

Under the new setup, responses generated through the integrations can be traced to source content and kept consistent across teams. That is particularly relevant for revenue teams, proposal specialists and security teams handling high-stakes responses to customers and procurement portals.

Inside AI tools

The first customer example came from Agiloft, which uses the software for proposal work.

"The Responsive connector to ChatGPT is a game changer for our team. By bringing vetted, trusted content from our Responsive library directly into the tools we already use every day, we can move faster while having confidence that responses are accurate, consistent, and grounded in approved company knowledge," said Bernadette Guthrie, Global Director, Proposal Operations, Agiloft.

AJ Sunder, Co-Founder and Chief Product Officer at Responsive, said the company wants its software to operate inside the AI products sellers already use.

"Revenue teams are moving to an AI-first way of working, where agents in Copilot, ChatGPT, and Claude are becoming the interface for how deals get done. We're building Responsive to operate natively within those environments, with revenue workflows available wherever sellers are working," Sunder said.

Portal workflows

Alongside the MCP integration, Responsive introduced Portal Automation to address another part of the sales and compliance process: third-party questionnaires completed in customer and partner portals. These forms are common in procurement, security reviews and vendor assessments, where companies are often asked to submit detailed information in external systems.

The feature can automatically complete portal questionnaires, support collaboration within Responsive, and sync completed responses back to external portals. The aim is to reduce manual work while keeping an audit trail and tighter control over approved answers.

Portal Automation is currently in beta and supported on Chrome and Microsoft Edge. Supported portals include Whistic, OneTrust, Coupa, Venminder, BitSight, Hologic, ProcessUnity and UpGuard.

The launch broadens Responsive's role from a response management platform for requests for proposals and security questionnaires into a tool that sits directly in AI chat interfaces and external customer portals. That places it closer to the day-to-day workflow of account teams and proposal managers, rather than leaving it as a separate destination for stored content.

For companies adopting generative AI in customer-facing work, the central issue is whether AI-generated text can be tied back to approved corporate knowledge. Responsive is positioning its product around that problem, arguing that organisations may move quickly to adopt AI tools but more slowly to control the quality and consistency of what those tools produce.

More than 2,000 organisations use the platform to manage requests for proposals, requests for information, due diligence questionnaires, environmental, social and governance submissions, security questionnaires and other ad hoc response processes.