Advertising Technologies (Adtech) stories - Page 18
NZ's mobile ad spending increases
Mon, 27th Aug 2012
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interactive
Kiwi mobile advertising expenditure continues to grow as specialist mobile media companies descend on the New Zealand market.
Google gets admeld
Tue, 14th Jun 2011
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integration
Google acquires Admeld for USD $400 million, aiming to enhance display advertising tools and simplify ad management for major publishers.