Customer engagement stories - Page 16

HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.

Ventrica has launched Ventrica Digital with a GBP £4.2 million investment to enhance customer experience using Zendesk's platform and services over three years.

NiCE has honoured partners across APAC and EMEA for driving AI and automation excellence in customer service with its 2025 International Partner Awards.

NEXT partners with Infobip to boost shopper security, blocking 175,000 fake messages monthly and enhancing customer engagement with advanced RCS messaging.

New research shows UK consumers prefer AI personalisation in FMCG to be subtle, with only 8% wanting more obvious AI interactions with brands.

AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.

Paragon has acquired UK-based Service Graphics, enhancing its marketing services with brand activations, large format displays, and on-demand print expertise.

HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.

Sage has extended its Embedded Services to North America and Europe, enabling partners to integrate accounting tools directly into their platforms for SMEs.

Aryza has acquired conversational AI firm Webio to enhance its financial software with AI-driven features, aiming to lead in AI-powered credit and debt solutions.

Aryza has acquired conversational AI firm Webio to enhance its AI-driven SaaS financial services, targeting improved customer engagement and collections.

Salesforce launches Agentforce for Financial Services, offering AI agents to automate tasks and boost personalised client engagement in banks and insurers.

South Africa's contact centres blend skilled agents and tech, helping UK firms enhance personalised, empathetic customer experiences amid rising digital demands.

Businesses must build trust in conversational AI by setting clear goals, ensuring transparency, reducing bias, and continuously improving customer interactions.

Twilio partners with Microsoft in a multi-year deal to boost enterprise conversational AI, enhancing customer engagement through advanced AI and Azure integration.

Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.

NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.

N-able won a Gold Award at the Stevie Awards for its AI-driven customer support, enhancing engagement and service for partners globally.

eCommerce retailers are boosting loyalty and revenue by using WhatsApp's 3 billion-user reach for faster, efficient, and personalised customer service.

Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.