The Ultimate Guide to Customer Relationship Management
A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
UK Customer Relationship Management News
Regional stories with direct local relevance
Sembly 3.0 aims to cut weeks off client document work
The software could save teams two to three weeks on client reports and presentations as rivals race to automate final document production.
JD Sports sees multi-million-pound loyalty sales lift
A trial of tailored offers found relevance drove spend more than bigger discounts, pointing to a multi-million-pound sales opportunity at JD Sports.
WealthAi launches AI platform for smaller advisers
Smaller advice firms could cut routine client administration by as much as 60% after adopting the new platform, which sits on existing systems.
UK manufacturers see AI as key to customer loyalty
Cybersecurity fears remain a key hurdle as most UK manufacturers race to use AI to improve service, fulfilment and retention.
Centeca launches ChatGPT plugin for UK car listings
The tool could steer shoppers straight to independent dealers, as AI searches reshape how UK buyers find and finance cars online.
UK shoppers demand personalised rewards in loyalty schemes
Retailers face pressure to make rewards more relevant, after a survey found 79% of UK shoppers want personalised loyalty offers and many feel no different.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Litera adds AI search & growth tools for law firms
SnapLogic launches SnapCode for Claude Code integration
Microsoft launches AI sales & service tools in Copilot
Genesys names new partner chiefs to expand AI push
Parloa opens London office as AI expansion gathers pace
Featured News
Schrodinger's ERP both dead and alive, says Rimini Street
Businesses can avoid costly ERP rip-and-replace projects by layering AI and automation onto existing systems, Rimini Street says.
Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Expert Columns
Microsoft dramatically cut their distributors
Why the physical dealership Is the next frontier of digital transformation
Why AI fails without a strong data foundation and how to get it right
Why You Need Phone Validation in Your Customer Data Toolkit
Bolt-on AI is the new lipstick on a pig; the pig is still running your enterprise
Why Customer 360 initiatives fail to deliver ROI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Navigating data challenges in China's E-commerce market
Why the next phase of AI in business will be about workflow control, not just generation
Data matching explained: The key to clean, connected data
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
Why the physical dealership Is the next frontier of digital transformation
Dealerships risk stale pricing and wasted staff hours unless digital systems reach the forecourt, where paper labels still lag behind live data.
FE fundinfo boosts Nexus for advisers with AI tools
Advisers could save hours a week as FE fundinfo adds AI research, modelling and reporting tools to its Nexus platform.
Merkle expands ASDA partnership for George digital growth
ASDA is betting on George's online sales growth as Merkle takes a broader role in a five-year plan to improve the brand's digital offer.
UK merchants want point-of-sale tech beyond payments
Merchants are prioritising stock, data and software links over card acceptance as point-of-sale systems become part of daily operations.
UK businesses underuse finance software, bluQube finds
Most firms are not getting the return they expected from finance platforms, with 89.3% using less than three quarters of available functions.
BC Technologies credits Sales Geek Scotland for growth
Revenue at the Dunoon IT services firm rose to GBP £3.75 million last year as sales coaching and new systems sharpened its growth plans.
GoCardless partners with anvil on telecoms billing
Telecoms and MSPs could cut billing admin as the integration links contract signing, Direct Debit approval and collections in one platform.
Keepit adds SaaS backup platform to Pax8 Marketplace
Pax8 partners can now sell independent backup and recovery for Microsoft 365, Salesforce and other SaaS tools to SMEs through the marketplace.
Kritmatta launches AI agent platform for SME businesses
Small businesses could cut manual admin as the new tool links emails, CRM records and chats into one workflow for review.
British Triathlon launches digital overhaul with Netcompany
The overhaul aims to give members simpler digital access, more relevant communications and better self-service across Great Britain’s triathlon bodies.
Retailers lag on core system integration, survey finds
Fragmented systems are squeezing margins and slowing decisions for most direct-to-consumer brands, according to a survey of retail leaders.
Techreach launches UK consultancy for MSP founders
MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.
MHP Consulting UK marks a decade in automotive work
The Reading consultancy is broadening beyond carmaking after 10 years in Britain, as manufacturers push digital overhaul across sales and factories.
UK retailers say loyalty systems lack AI readiness
Most UK retailers still lack the loyalty infrastructure needed for agentic AI, as 72% say their systems are not fully ready.
UK business travellers embrace shadow AI for trips
Unapproved AI use is widening a security and compliance gap, with 75% of UK business travellers saying they would use shadow tools for work trips.
Tottenham signs TCS in digital transformation deal
Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.
WealthAi launches client file for wealth managers platform
Advisers could cut post-meeting admin from hours to minutes as a new AI workspace updates records across meetings, documents and portfolio feeds.
Patchworks launches AI Studio for integration prompts
The new platform aims to cut retail integration setup from weeks to hours, as businesses seek faster links between storefronts, ERP and warehouse systems.
Parloa opens London office as AI expansion gathers pace
London's rising AI investment is drawing Parloa into the capital as the company expands its European footprint and customer base.
WealthAi lands Patronus Partners as full deployment client
The full rollout could reduce administration and compliance burdens for Patronus Partners as wealth managers look to join up legacy systems with AI.
Job Moves
Acquirz hires data & AI chief after Marketscan deal
WealthAi names Pratim Das as Chief Technology Officer
Nexer hires Matt Birtwistle to lead UK manufacturing push
Cerillion appoints Greg Price as new finance chief
iwGROUP names John Horsman Account Director for iwCONNECT
Accordion strengthens London CFO tech team for PE demand
