The Ultimate Guide to Partner Programmes
A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
UK Partner Programmes News
Regional stories with direct local relevance
LMNTRIX appoints Kevin Wright to lead UK growth
Growing demand for managed detection and response is driving the company's UK expansion as boards face tougher resilience expectations.
Cake Agency marks tenth year after Shopify recognition
The Birmingham eCommerce firm is eyeing overseas growth after two record years and a Shopify Premier Partner nod boosted its profile.
Foxit launches PDF editor with on-device AI workspace
Sensitive document work can now stay offline as Foxit's latest PDF editor runs supported AI tasks on-device for regulated sectors.
Humain and Qualcomm launch the Horizon Ultra AI PC
Enterprise buyers in Saudi Arabia will get a locally hosted AI PC from September 2026, alongside Adobe's shift to sovereign workloads.
Thinc launches AI service for SMEs as governance looms
Many mid-sized firms are now seeking clearer guidance on where AI fits into everyday workflows as Thinc expands support.
iManage links legal AI to Google Cloud Gemini Enterprise
Legal teams could tap governed case files and precedent inside Gemini Enterprise for Legal, reducing compliance risks from copied data.
Analyst Insights
Research and market analysis connected to Partner Programmes
LMNTRIX appoints Kevin Wright to lead UK growth
Ataccama names Systemation Benelux distributor for AI push
Altimetrik wins AWS generative AI specialisation
Europe UC&C splits as video bars surge, headsets fall
Cognizant deepens Anthropic tie-up as Claude rollout grows
Expert Columns
Microsoft dramatically cut their distributors
Translation over technology: The channel's most undervalued skill
Why does the channel need to turn partner feedback into strategy?
Europe's communications market is fragmenting - and that's exactly the opportunity
How channel partners can turn migration into a growth engine
What does 'winning with Webex' mean for partners?
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Why is Webex becoming the AI execution layer for work?
Stop confusing demos with POCs - Your pipeline depends on it
How partners can position the PSTN switch-off as a strategic growth opportunity
Interviews
Interviews and video coverage from the network
Recent Partner Programmes News
Principle Networks posts GBP £8 million revenue surge
Organic growth and strong client retention lifted EBITDA 70% at Principle Networks as firms spent more on simplifying cybersecurity.
tick9 wins Cin7 Breakthrough Partner Award for 2026
The award underlines a year of rapid expansion for the East Yorkshire consultancy, which grew headcount from seven to 20 in 12 months.
ManageEngine expands observability reseller push via Climb
UK and Ireland resellers gain a steadier observability pitch as ManageEngine seeks recurring revenue through Climb Channel Solutions.
Synextra gains full Microsoft Azure partner status
It strengthens Synextra's appeal to UK firms seeking one provider for cloud migration, app development and data projects across Azure.
CloudCoCo launches AI procurement platform for IT buyers
Enterprise IT buyers could cut procurement delays as CloudCoCo rolls out AI tools across a 250,000-product catalogue and invoice processing.
Epicor names Vaibhav Vohra as Chief Executive Officer
The planned handover keeps Epicor's strategy intact as it leans on cloud and AI software to serve manufacturers, distributors and retailers.
Keepit launches AI Truth Cloud to verify data for AI
Enterprises get a tamper-proof backup layer for AI use, as Keepit says verified data can reduce risk and support audits.
Wipro & Rubrik launch enterprise resilience service
The service is aimed at firms seeking faster recovery from cyber attacks and AI-related outages, with business continuity built in.
Phoenix Software staff win Broadcom VCF Knight status
The rare certification bolsters Phoenix Software's credentials as customers reassess VMware environments after Broadcom's acquisition.
Gruppo AB standardises backup across 2,000 systems
The move cuts outage risk for industrial sites that need fast recovery in offline environments supporting critical services worldwide.
CloudFirst appoints Scott Lee as Chief Revenue Officer
Demand for cloud and security services is rising, and the provider is adding sales leadership to align customer, partner and revenue strategy.
Keepit adds SaaS backup platform to Pax8 Marketplace
Pax8 partners can now sell independent backup and recovery for Microsoft 365, Salesforce and other SaaS tools to SMEs through the marketplace.
Solid State Logic names Algam EKO Italy distributor
Italian broadcasters and studios gain a new support route as Algam EKO takes on Solid State Logic's console distribution with immediate effect.
PFU launches ScanSnap Camera for mobile document scanning
The free feature widens access to document scanning on phones, giving home users and small firms a lower-cost route to digitisation.
Europe's communications market is fragmenting - and that's exactly the opportunity
Uneven fibre rollouts and rising AI risks are pushing enterprises to seek partners that can stitch together local needs across Europe.
How channel partners can turn migration into a growth engine
As legacy systems fade, UK channel partners are using managed migrations to protect revenue and win new recurring income.
CybaVerse expands CybaOps with SIEM & case management
Managed service providers can now offer broader cyber security services without building their own security operations from scratch.
Rithum appoints Kim Miller as Chief Marketing Officer
The appointment comes as the commerce software group seeks to sharpen its market position and deepen customer engagement amid tougher competition.
Techreach launches UK consultancy for MSP founders
MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.
LightSpeed Networks appoints Matthew Partridge as MD
LightSpeed is betting on tighter service accountability to win more enterprise and wholesale contracts across its East of England and Midlands network.
Job Moves
Epicor names Vaibhav Vohra as Chief Executive Officer
CloudFirst appoints Scott Lee as Chief Revenue Officer
Solid State Logic names Algam EKO Italy distributor
Rithum appoints Kim Miller as Chief Marketing Officer
LightSpeed Networks appoints Matthew Partridge as MD
Sapiens names new delivery & customer success chiefs
Leaseweb launches UK channel programme & names Goody
Nebula Global Services appoints Scott Lynn as Director
Acquirz hires data & AI chief after Marketscan deal
