GBG adds Realeyes face verification to Go platform

GBG has partnered with Realeyes to add face verification to its GBG Go identity platform. The integration is now live.

The arrangement lets GBG customers trigger a face-based identity check instead of repeating a full know-your-customer process when they need to reconfirm a user's identity.

Initial uses in GBG Go are promo abuse prevention and reverification at higher-risk points in an account's lifecycle. In practice, businesses can use a selfie-based check to flag duplicate sign-ups or confirm an account holder after events such as a device change, an unusual withdrawal or an account recovery request.

The partnership comes as identity and fraud providers respond to rising automated online activity and the spread of cheaper deepfake tools. Companies across financial services, online platforms and other digital businesses are under pressure to confirm that the person returning to an account is the same one who passed checks at onboarding.

Realeyes says its system verifies a real and unique human through a three-second selfie and returns a reusable face credential rather than a stored image. Its technology handles more than 30 billion verifications a month, or more than 1 billion a day.

GBG serves more than 20,000 customers in over 70 countries. The London-listed company focuses on identity, location and fraud checks, and the tie-up broadens its offering beyond the point when a customer first opens an account.

New use cases

One immediate target is so-called promo abuse, where users open multiple accounts to claim bonuses or incentives more than once. Under the new setup, GBG customers can apply a one-face, one-account rule at registration to detect repeat sign-ups before a promotion is paid.

Another use is post-onboarding reverification. Rather than restarting a full identity process, firms can request a face check when risk signals appear, giving fraud teams an additional control when an account shows unusual behaviour.

The companies also outlined wider applications for the same face credential, including account recovery, age assurance, agentic identity and continuous verification for gig economy platforms. Those uses are not part of the initial launch.

Micah Willbrand, Chief Product Officer at GBG, said the partnership reflects a shift in how businesses think about trust in digital accounts.

"Trust in an account decays from the moment it is created. Our customers need to know that the person behind an account today is the person who opened it. Embedding Realeyes' face credentials in GBG Go turns verification from a one-off event into an ongoing signal, without adding friction and without asking anyone to store biometric images," said Willbrand.

For GBG, the move adds a biometric layer to a platform already used by large numbers of regulated and consumer-facing businesses. It also gives the company a way to address fraud risks that emerge after onboarding, when users may change devices, credentials or behaviour.

For Realeyes, the deal places its face credential product into a broader identity and fraud workflow used by a large international customer base. The company, founded at the University of Oxford, has positioned its product around repeated verification without retaining facial images.

Market shift

The two companies argued that traditional tools such as passwords and SMS codes are less effective against some newer forms of account misuse and impersonation. Fraud teams have been looking for ways to test whether a live person is present and whether that person is tied to a single account identity.

Mihkel Jäätma, Chief Executive Officer and Co-Founder of Realeyes, said: "The market need has shifted from verifying an identity once to verifying a person continuously. Every risky moment, from a login to a payout to a recovery, is a moment trust can break. Realeyes has taken visual checks to a level where continuous verification is practical: a few-second selfie that works across any experience on any device, returning a reusable credential instead of an image, at more than a billion verifications a day. With GBG, we put that in the hands of thousands of fraud teams."