The Ultimate Guide to Customer Data Platforms
A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Data Platforms (CDP).
What to know about Customer Data Platforms
Customer Data Platforms (CDPs) are central tools in today’s business landscape, enabling organisations to collect, unify, and activate customer data for insightful analytics and personalised customer experiences. As companies face an abundance of consumer data from numerous channels, CDPs provide a technological backbone to harness this information efficiently and securely.
The recent stories reflect how various industries—from retail and healthcare to aviation and technology—are leveraging CDPs to modernise customer engagement, improve operational agility, streamline marketing efforts, and bolster cybersecurity. Integration of AI and machine learning with CDPs is enhancing real-time data insights, enabling hyper-personalisation, and supporting first-party data strategies amid evolving privacy regulations.
By exploring these stories, readers can learn about practical applications of customer data platforms, understand the benefits of unifying data across platforms, and discover the challenges and solutions in deploying CDPs effectively. This tag serves as a valuable resource for professionals interested in driving efficient growth, enhancing customer loyalty, and navigating the complexities of data privacy and AI in customer experience management.
UK Customer Data Platforms News
Regional stories with direct local relevance
Q-commerce pushes UK shoppers to demand price parity
UK shoppers now expect in-store prices to match online deals as q-commerce reshapes grocery loyalty, discounts and the shelf-edge experience.
CX is an outcome of the network beneath it
Customer experience depends on resilient networks, Gamma Communications says, as reliability, security and performance shape every digital interaction.
Acquirz hires data & AI chief after Marketscan deal
Acquirz strengthens leadership team with Kevin Smith and Kelly Merchant as the Cheltenham firm scales after acquiring Marketscan.
UK marketers plan to spend more on AI, Canva finds
UK marketers set to lift AI budgets as Canva research warns consumers still want human touch, clearer rules and more trust in adverts.
FICO urges UK lenders to use AI in collections for payments
FICO says UK lenders should use AI in collections as missed card payments and balances rise, adding pressure to manual recovery teams.
Udora raises GBP £7.5m to expand UK gifting platform
Udora secures GBP £7.5m to deepen UK expansion, as the rebranded gifting marketplace targets more local sellers and wider product lines.
Analyst Insights
Research and market analysis connected to Customer Data Platforms
DevRev wins ISO 27001 certification for AI security
Doxis named Gartner leader for document management again
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Sprinklr adds AI copilots & controls in Spring '26 update
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Denodo's Dominic Sartorio warns businesses accelerating artificial intelligence deployments that cloud migrations alone do not make data ready for real-time AI.
Google Cloud CEO sets out enterprise AI agent plan
Google Cloud's Thomas Kurian unveils Gemini Enterprise as an open, secure workplace AI platform linking models, data, chips and security.
Exclusive: Google Cloud accelerates shift to agentic data
Google Cloud is betting on AI agents as the main users of enterprise data, unveiling new tools for context, automation and cross-cloud access.
Google sees retail success with agentic commerce push
Google's Gemini enterprise suite is live in retail at Bunnings, uniting search, service and sales with AI agents and UCP support.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Orderfox readies Gieni ABX, an autonomous execution layer to turn its industrial AI insights into completed tasks across enterprise systems.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
CX is an outcome of the network beneath it
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality charter vital for lasting business gains
Turning practical AI use cases into measurable impact
How accurate address data powers identity verification
Retailers urged to clean address data for faster deliveries
Mythos changes everything: Is your AI agent security ready?
Platforms, sovereignty and global growth at Cavell Summit Europe
From DSPM to data protection: Closing the last mile on sensitive data in the era of AI
5 eCommerce trends set to define 2026
Interviews
Interviews and video coverage from the network
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Google Cloud CEO sets out enterprise AI agent plan
Exclusive: Google Cloud accelerates shift to agentic data
Google sees retail success with agentic commerce push
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Recent Customer Data Platforms News
Doxis named Gartner leader for document management again
Doxis earns Gartner Leader status in 2026 document management quadrant after AI-driven platform upgrades and second straight recognition.
Turning practical AI use cases into measurable impact
AI is cutting contact-centre admin, spotting demand spikes and guiding agents in real time, helping firms lift service without losing the human touch.
Webtrends Optimize launches charity grant for CRO platform
Webtrends Optimize to give one charity a 12-month free licence to its conversion platform in new Conversion For Good grant scheme.
UK SMEs could save £10,000 by ditching software tools
UK SMEs could trim software bills by GBP £10,000 a year by scrapping unused subscriptions as AI agents reshape SaaS spending.
Liverpool FC expands SAS partnership for fan marketing
Liverpool deepens SAS partnership to use AI and analytics for personalised supporter marketing across web, mobile and social channels.
Braze launches AI tools for marketers with Europe hosting
Braze unveils AI marketing suite with European hosting as customers report sharper engagement, faster campaign builds and stronger conversions.
Braze says AI spending must deliver measurable gains
Braze studies say brands must link AI to customer data and real-time decisioning to win measurable gains, with only a few seeing returns.
SAS expands UK AI push with GBP £20 million Glasgow plan
SAS deepens UK AI investment with Glasgow research hub funding and free training access for workers, students and apprentices.
Braze launches AI tools for marketers & European hosting
Braze adds AI agents, creative workflow tools and European data hosting as marketers race to automate personalisation and campaign production.
Canva adds official PEPPA PIG templates through Hasbro deal
Canva deepens its licensed content push with more than 60 PEPPA PIG templates, tapping 1.4 million searches and UK marathon support designs.
UK data privacy complaints rise in finance & health
Bridewell says ICO data privacy complaints climbed across key UK sectors, with finance still top, while retail and manufacturing saw the fastest rise.
Retailers urged to clean address data for faster deliveries
Retailers can cut misdelivery costs and fuel waste by cleaning customer address data, using verification, autocomplete and geocoding tools.
MSPs see voice as part of wider IT offer, Gamma says
Gamma says managed service providers are folding voice into wider IT deals, with trust, integration and risk management now shaping supplier choices.
Experts react to UK £500 million sovereign AI unit
Industry executives said the move signals a UK ambition to exert greater influence over how AI systems operate and how the economic value they generate flows back into the country.
Manchester tech event spotlights AI, cyber & trust
Manchester tech conference to probe AI governance, cyber defence and deepfake hiring as business leaders weigh trust, risk and customer experience.
UK telecom servers expose security details, study finds
Study finds UK telecom firms exposing security-critical server data as Europe-wide analysis flags widespread certificate failures and critical asset weaknesses.
FCA sets out open finance plans to boost credit access
FCA maps out plans to widen data sharing, helping UK borrowers and SMEs secure credit, compare deals and access more tailored financial services.
Atis app launch adds loyalty and direct ordering channel
atis to launch first customer app in May as London salad chain boosts digital ordering, loyalty rewards and direct customer data control.
Webtrends Optimize appoints Samantha Bessant as Customer Success Director
Webtrends Optimize taps Samantha Bessant to lead customer success as British software firm scales client operations after record growth.
Platforms, sovereignty and global growth at Cavell Summit Europe
Cavell Summit Europe highlights how platform-led buying, data sovereignty and global expansion are reshaping service provider strategies.
Job Moves
Acquirz hires data & AI chief after Marketscan deal
Webtrends Optimize appoints Samantha Bessant as Customer Success Director
Dig appoints Ideal World Co-founder Paul Wright to board
Tenzo appoints Jane O'Riordan as Chair of the Board
Lumai names René Bonvanie board chair for optical AI push
Accordion strengthens London CFO tech team for PE demand
SALESmanago appoints Phil Draper as CEO to drive global AI growth
The Marketing Centre welcomes three new senior fractional CMOs
Nexer names Gareth Mitchell-Jones UK Data & AI Lead
